MarketTime to Offer End-to-End Payments Infrastructure

The platform’s new InvoicePay capability within mtCharge+ eliminates payment risk and changes how transactions move through the wholesale ecosystem.

Dallas-based MarketTime – a B2B omnichannel commerce solution for the gift and home industries endorsed by Dallas Market Center – has announced what it calls “a step forward in modernizing a critical and overlooked layer in the industry: payments.”

While wholesale has rapidly adopted digital catalogs, marketplaces, and sales tools, the transaction layer itself – how money moves between buyers and sellers – has reportedly remained fragmented, manual, and vulnerable.

MarketTime aims to offer an alternative with the introduction of InvoicePay. Now available within mtCharge+, the company reports that its new system “eliminates insecure, rep-mediated workflows and replacing them with a seamless, buyer-driven, and fully PCI-compliant payment experience.”

In the past, wholesale transactions have relied on outdated practices such as credit card numbers collected by phone, written on paper orders, shared over email or text, and handled by sales reps and agencies. This legacy workflow no longer meets the demands of modern business.

Today’s challenges include:

• Rising security risks, with growing exposure to card compromise and fraud

• Increasing chargebacks, placing additional strain on brands and agencies

• Actively enforced PCI compliance, creating new operational risk

The burden disproportionately falls on the people keeping wholesale moving — the sales reps, agencies, and brands who must manage sensitive payment data within a system not designed for today’s standards.

MarketTime’s answer is InvoicePay, a capability within mtCharge+ that redefines the payment experience. Instead of collecting payment details manually, InvoicePay converts a shipped purchase order into a secure, click-to-pay invoice. Buyers complete payment on their own device within a fully compliant environment, eliminating the need for reps, agencies, or brands to ever see or handle sensitive card data.

This shift reportedly enables:

• End-to-end PCI compliance by design

• Reduced operational burden for reps and agencies

• Faster, frictionless payments for buyers

• Improved cash flow and reduced risk for sellers

This feature is a transition from rep-mediated transactions to buyer-controlled, scalable payment workflows.

“Wholesale has invested heavily in how products are discovered and sold, but not in how transactions are actually completed,” said Todd Litzman, CEO of MarketTime. “This is a major step forward in modernizing wholesale commerce. For retailers, it means a faster, more flexible way to pay, on their terms, from anywhere. For brands, agencies, and sales reps, it eliminates one of the biggest operational challenges they face every day. By combining payments, identity, and engagement into a single experience, we’re not just improving efficiency, we’re rebuilding the foundation of how wholesale works. This is how the industry finally catches up to modern commerce: where transactions are not only faster, but fundamentally safer and more intelligent.”

MarketTime is calling on retailers, brands, sales reps, agencies, and technology providers to adopt shared responsibility in modernizing payment practices.

“Legacy workflows were never designed for today’s security landscape,” added Litzman. “Moving forward requires coordinated change across the entire ecosystem, not just new tools, but new behaviors.”

According to the company, unlike marketplace platforms that sit between buyers and sellers – or point solutions that optimize individual workflows – MarketTime is building the infrastructure that powers wholesale commerce end-to-end, connecting orders, payments, relationships, and data into a single system.

What’s Next

InvoicePay is now available to all mtCharge+ customers as part of their existing payment processing capabilities. Customers using third-party gateways can schedule a demo to explore migration options.

Looking ahead, MarketTime will continue expanding mtCharge+ into a more intelligent transaction layer, and introducing capabilities such as:

• Automated payment orchestration

• Embedded credit and terms optimization

• Real-time transaction insights across the order lifecycle

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