MarketTime Names John Batdorff Chief Revenue Officer

The appointment reflects the platform’s commitment to a customer-centric approach to growth.

Dallas-based MarketTime – the B2B omnichannel commerce solution for the gift and home industries endorsed by Dallas Market Center – has named John Batdorff as chief revenue officer.

Batdorff’s role brings sales, customer success, and revenue operations under one leader so the company can provide greater alignment and focus. As MarketTime continues to build its position as a leading platform for the wholesale industry, unifying these functions is a solid path for attaining steady, repeatable growth, according to the company. Batdorff will own the full revenue lifecycle — from bringing in new customers to deepening the relationships with existing ones.

“This appointment is about our customers,” said Todd Litzman, MarketTime CEO. “As we grow, bringing sales, customer success, and revenue operations together under one leader keeps us aligned and focused on what matters — serving brands, agencies, salespeople, and retailers well over the long haul. John understands that revenue follows great relationships, not the other way around. He’s a listener and a builder, and a great fit for our community.”

Batdorff brings more than 25 years of sales experience, leading SaaS and technology organizations with a career built on customer retention and long-term partnership. He joins MarketTime from PushPress, a fitness-industry SaaS platform, where he served as vice president of sales & director of partnerships. During his tenure, Batdorff helped grow the business from $1M to $20M in annual recurring revenue, supported by strong customer adoption, high retention, and a team culture that kept 95% of its people. His experience spanning customer success, partnerships, and go-to-market makes him perfectly suited to MarketTime’s mission of strengthening the entire B2B community.

“I was drawn to MarketTime because it’s a customer-first company, built to serve the people who power this industry,” Batdorff remarked. “My focus will be on doing more for the customers we already have, and earning new ones, so MarketTime continues to be a partner this community can count on.”

Related articles

MarketTime to Offer End-to-End Payments Infrastructure

MarketTime Launches Certified Vendor Partnership Program for Gift & Home