Houston-based Classy Living (formerly Classy Art) will unveil a 58-SKU lighting collection at High Point Market, marking a defining moment in the company’s ongoing rebrand and transformation from Classy Art into Classy Living.
“From the beginning, the ‘Classy Has a Secret’ [ad] campaign was about building anticipation and telling a story,” said Gabriel Cohen, CEO of Classy Living. “We’ve revealed two big secrets already, and this third reveal – lighting – is the capstone. Just like our butterfly emblem, this represents transformation. We’ve grown from a single-category wall décor company into a brand that helps retailers light up entire living spaces.”
Lighting was chosen as the first new category because of its natural connection to wall décor. “Art hangs on your wall, but lamps bring the room to life,” Cohen explained. “They literally cast light on our story. It’s a seamless next step that allows us to help retailers create full, cohesive room vignettes.”
The lamp collection spans a wide range of styles – from traditional to transitional to contemporary – and is priced to serve every demographic. Products will retail between $14.95 and $139.95, with the average retail price around $64.95.
“Our long-term vision is to become a complete home resource,” said Cohen. “But we’re not rushing. We want to be recognized as best-in-class in lighting before we spread our wings into rugs, accent chairs, or any other category. This is about thoughtful evolution, not just expansion for expansion’s sake.”
Classy Living shows at Centers of High Point: Hamilton-113, Level 1 and is on the High Point Market shuttle route.