WizStudio Debuts at High Point Launch Party, Offers Wholesalers & Retailers Photorealistic Lifestyle Product Images

Delaware-based WizCommerce, an AI-powered B2B commerce platform for the home furnishings, décor, and lighting industries, has launched WizStudio, an innovative solution that enables manufacturers, wholesalers, and retailers to create professional-quality lifestyle and product images directly from raw product images. According to the parent company, WizStudio eliminates the need for traditional photo shoots and can significantly reduce time and production costs.

A Launch Party will be held at the Catalyst Club in High Point (214 Lindsay St) on Sunday, October 26, starting at 6:30p.m., where retailers and wholesalers can enjoy food, drinks, and axe throwing, along with live demos of the platform and networking opportunities. Market attendees can take the Red Line shuttle to Stop 29 to arrive at the Club.

“WizStudio was built to free creativity from the constraints of traditional production,” said Div Makkar, co-founder and CEO of WizCommerce. “It gives brands the ability to showcase products in any setting, in any finish or fabric, at any time — without waiting for samples, shipping, or studio schedules.”

Home décor manufacturer Howard Elliott was an early beta tester of WizStudio. “We love that we don’t have to write complicated prompts or adjust endless settings — just give WizStudio a simple brief description, and it delivers. It saves us hours of back-and-forth and lets us focus on getting products online and to market faster,” said Brian Berk, president of Howard Elliott.

Among the key features of WizStudio are: Instant product visuals that generate photorealistic lifestyle and product images directly from raw product images; dynamic room scenes that place products in realistic, styled environments; variant generation that automatically creates multiple images for different colors, finishes, or fabrics from silhouette images and line drawings; faster, cost-effective production that reduces time and expense compared with traditional photography; and an efficient service model that the company says costs up to 80% less than traditional agencies, with faster turnaround times.

For manufacturers, WizStudio  can reduce the cost and time investment of traditional photography, allowing them to refresh digital catalogs, marketing materials, and line presentations more frequently.

For retailers and e-commerce sellers, WizStudio simplifies content creation for websites, marketplaces, and social media with lifestyle-focused visuals.