Ferguson Rebrands as Ferguson Home

Ferguson Bath, Kitchen & Lighting Gallery and Build.com will now operate under one name – Ferguson Home – as a single destination for all things kitchen, bath, lighting and home improvement. The name was officially announced on February 25, in conjunction with the Kitchen & Bath Industry Show (KBIS) in Las Vegas.

The Ferguson Home name was created to indicate a fully integrated shopping experience. Build.com primarily focuses on e-commerce, offering a wide range of products for DIY customers and professionals while Ferguson Bath, Kitchen & Lighting Gallery is a showroom-based experience designed to provide hands-on interaction with products and personalized consultation services. According to the company, Ferguson Home combines these two experiences, creating a seamless omnichannel brand that unites digital and physical spaces.

“From luxury appliances, high-end fixtures to beautiful lighting and custom hardware, home is at the core of everything we do,” said Caroline Danielson, director of Showrooms. “Today’s customer values a fluid and connected experience, and Ferguson Home now combines the expert guidance, extensive product selection, and project support our customers have come to rely on with the flexibility to shop the way that best fits their needs. We are excited to take this step forward transforming and elevating the experience across all touchpoints, ensuring seamless, top-tier service.”

What This Means for Customers

Operationally, nothing will change for customers; however, customers will now see one, consistent name online as well as in the brick-and-mortar showrooms.

With the launch of FergusonHome.com, shoppers will continue to enjoy all the features they love from Build.com, including curated product collections, advanced search capabilities, trend insights and interactive project planning tools. To prepare for an in-person showroom consultation, customers can pre-select products online and then experience them firsthand with expert showroom associate guidance.

The transition to Ferguson Home begins on February 25, with the launch of FergusonHome.com. Build.com will remain live for six months to ensure a smooth transition.

Ferguson has 250+ showrooms and more than 1,200 product experts. The company will update all store signage, marketing materials, social media and online visuals to reflect the new identity.

Danielson added, “This marks an exciting new chapter for Ferguson, where our unified brand identity empowers us to serve customers better and expand our reach nationwide. As the company steps into this new era, Ferguson Home fully embraces a harmonious integration of our physical storefronts with our dynamic digital presence, helping us deliver on our goal of ensuring our customers’ projects are a success.”