Tag: Lightovation

Gross Electric’s New Direction + Field Trip to Dallas

The year 2026 marks an exciting new chapter for the award-winning, family-run lighting business. As part of the Gross family’s succession plan, the 115-year-old Gross Electric business officially transitioned into two separate businesses…

Who Won Quorum’s Ford Bronco Giveaway?

At January Lightovation, Quorum celebrated its 45th anniversary with a festive party and the chance for one lucky customer to win a new Ford Bronco. To recap: Quorum provided all of its…

Survey at Lightovation Leads to New Show Dates

Dallas Market Center has announced a shift in the Lightovation date pattern beginning next January, in response to input from retailers, manufacturers, and reps. Considering that many lighting showrooms use the opportunity…

Lightovation Stats Indicate Growth in 2026

Dallas Market Center announced that the January Lightovation numbers show year-over-year growth and reveal other positive indicators for the year ahead. The recent Lightovation show wrapped up its January edition with strong…

First Lightovation VIP World Cup Package Winner Named

Candace Breaux of Coburn’s in Louisiana has won the World Cup Hospitality Experience during June Lightovation — and there are two more chances for eligible showrooms to win. The Dallas Market Center…

Multifamily Market Expected to Slow in 2026

As the single-family new construction market stagnated in 2025 due to rising interest rates, lighting manufacturers and showrooms found solace in the multifamily housing sector. This year, that opportunity is predicted to…

Phaino Lighting Debuts to Great Success

The new decorative lighting company targeting the high-end residential market launched at Lightovation last month. What happens when a self-described “failed art student” spends 15+ years in the lighting industry with sales…

One Way to Price Match-Proof Your Showroom

You can’t stop online shopping and price comparisons from happening, but there are ways to curtail them from impacting every sale.   When customers come into a lighting showroom and find fixtures…

They Came, They Saw, They Placed Lightovation Orders

Lighting showrooms discuss what caught their eye at Lightovation, their buying criteria, and how they felt about the show opening on a Saturday again. Exhibitors – and even retailers – attending Lightovation…

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