Linda Longo

Linda Longo is an award-winning journalist who has covered the residential lighting industry for more than 30 years.

How Successful Showrooms Are Merchandising Today

An emphasis on interactive displays is just one of the ways finalists in the Showroom of the Year Awards are maximizing the in-store experience.    In the convenient world of online shopping,…

Alan Karen Receives Lifetime Achievement Award

At the close of the Lighting One convention, Alan Karen of Satco was announced as the recipient of the Lifetime Achievement Award. This year’s recipient of Lighting One’s Lifetime Achievement Award –…

Candace Moore Joins Fanimation

With experience in the ceiling fan industry in both the manufacturer and retail sectors, Candace Moore joins the ceiling fan manufacturer as director of ecommerce. Seasoned ceiling fan veteran Candace Moore will…

The June Lightovation Vibe

There certainly were crowds headed to Dallas the week of Lightovation — albeit to watch two World Cup matches featuring Lionel Messi – but that doesn’t mean the show wasn’t a success.…

Lighting Robots Are (Almost) Here

Ledvance’s AI Companion Lighting Robot wins 2026 German Innovation award. Elix, an “intelligent” robot developed by general lighting company Ledvance, combines lighting and robotics with “emotional interaction.” The overarching concept is that…

WAC Group Appoints Dhane Wald Territory Sales Manager

Wald’s family has been involved in the lighting industry for four generations. New York-based WAC Group has appointed Dhane Wald Territory Sales Manager for its Schonbek and Modern Forms brands. Wald’s father,…

DMC Announces 2026 Showroom of the Year Award Winners

The winners of the 17th Annual Showroom of the Year awards were recognized Thursday, June 25, at a ceremony during Lightovation. Hosted by Dallas Market Center alongside official media partner Linda Longo,…

How to Tap Into the Remodeling Trend

If you’re at Lightovation this week, you won’t want to miss this panel discussion about opportunities in the remodeling sector. Two experts with highly successful lighting showrooms – and the senior editor…

The Showroom Advantage: Community Spirit

The finalists of the Showroom of the Year competition are passionately involved with their communities — a business practice that consequently keeps them top of mind with local customers. Home centers have…

How Are Showrooms Using AI Today?

The finalists of the Showroom of the Year awards are spilling the tea on how they are implementing AI tools to make their businesses run more efficiently. One of the best practices…

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