Linda Longo

Linda Longo is an award-winning journalist who has covered the residential lighting industry for more than 30 years.

Kuzco Lighting Partners With Jonathan Adler

Renowned potter and author Jonathan Adler – whose design expertise includes lamps and lighting fixtures, decorative accessories, furniture, rugs, pillows and more – will be creating a line for Kuzco. Lighting manufacturer…

Amazon Freight Enters the LTL Category

Amazon Supply Chain Services announces new less-than-truckload shipping service for all businesses of any size to any type of destination. Last week, Lighting News Now reported on changes to FedEx Freight that…

Gross Lighting and Home Celebrates Grand Opening

Former Indiana Lighting showroom has been updated to reflect the new ownership’s award-winning business approach. Toledo, Ohio-based Gross Lighting and Home celebrated the official grand opening of its newly rebranded Castleton, Indiana…

How Top Showrooms Changed Their Website Strategy

Whether they are located in a major city, an outlying suburb or a rural area, the finalists in the Showroom of the Year competition have certain best practices in common. This week,…

Win a Hope Lamp From Varaluz at Lightovation

Visitors to Varaluz’s Lightovation showroom can enter daily to win the Hope lamp, a symbol of resilience and comfort for child survivors of abuse and sex trafficking. The creation of the Hope…

Adesso Launches Trade-Focused Website to Streamline Ordering

Enhanced tools make it easier for customers to better plan and manage their projects. New York City-based Adesso, Inc. has redesigned its website with improvements made  with the needs of trade professionals…

Changes to FedEx Freight May Affect Showrooms

Now that FedEx Freight has been spun off as a separate business, lighting companies relying on the service for less-than-truckload (LTL) shipments may face price changes. Memphis, Tenn.-based FedEx announced on June…

The Lighting Showroom Guide to Social Media

Welcome to the digital age, where your future customers are deciding whether or not to do business with you based on your social media posts. Here is a peek at what is…

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