Linda Longo

Linda Longo is an award-winning journalist who has covered the residential lighting industry for more than 30 years.

Lightovation Report: Organic Appeal Stays Strong

Natural elements – whether as real materials or design inspiration – remained a top trend at June Lightovation. Consumers shopping at every price point continue to be interested in styles that evoke…

AI Is Deciding Where Consumers Buy Lighting

Ronn Torossian of 5W AI Communications tells Lighting News Now what the results of his firm’s new research means for the lighting industry. A recently released research study examined how ChatGPT, Claude,…

DMC & ART Announce ARTS Awards Nominating Panel + Committee

Lighting News Now editor among the industry professionals on the nominating panel. The next edition of the popular ARTS Awards is well underway. This week, Dallas Market Center (DMC) and ART, the…

Quoizel Debuts New Website

The manufacturer has revamped its digital presence to make the product discovery aspect of customers’ shopping process easier. Goose Creek, S.C.-based Quoizel has updated its website to include improved navigation and user-friendly…

Simple, Not Easy: New Designs at Lightovation

One popular trend in lighting design is a pared-down aesthetic that can look organic or modern — or a combination of both. What looks like a “simple” design, however, turns out to…

Designer Debuts Mirror Line to Tap Wellness Trend

With a forte in designing for master planned communities and model homes, Angela Harris has introduced a “chromotherapy-inspired” mirror series to bring wellness into the living environment.   Denver-based interior designer Angela…

Northeast Lantern Recreates Lighting Associated With Paul Revere

In celebration of the 250th anniversary of American independence, the domestic lantern manufacturer handcrafted and donated two replica lanterns on the steeple of Boston’s Old North Church. To commemorate a pivotal moment…

Lighting Makes the List of New 50% Canadian Tariffs

On July 20 President Trump announced additional duties up to 50% to offset “Canadian discrimination against the commerce of the United States,” which will take effect 30 days from now on August…

What Builders & Contractors Are Saying

In a recent housing industry forum, participants detailed factors other than interest rates that are slowing down construction activity. I was invited to sit in on a homebuilders industry forum this month…

LED Light Bulb Line Now Made in USA

North Dakota-based GoodBulb is embracing technology by producing and packaging A19 LED light bulbs through a completely automated process. Entrepreneur Tom Enright – who has 25 years of lighting experience in both…

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