Quoizel Debuts New Website

The manufacturer has revamped its digital presence to make the product discovery aspect of customers’ shopping process easier.

Goose Creek, S.C.-based Quoizel has updated its website to include improved navigation and user-friendly features such as a new site structure that makes it easy to browse and find products. The retooled site also offers thoughtful merchandising with purposeful organization across categories and collections for an easier customer journey.

In other upgrades, the manufacturer focused on providing clean and consistent product data – such as standardized product names, specifications and attributes – as well as providing cross-sell recommendations to bolster product discovery. The company also invested in a more robust variant structure that reflects how people shop.    

“Our new website represents more than a digital refresh,” noted President & CEO Rick Seidman. “It reflects our commitment to making it easier than ever for customers to discover lighting they love. We’ve created a more inspiring, intuitive experience that helps homeowners and designers explore our collections, find the right fixture with confidence, and seamlessly connect with our trusted retail partners. This launch is an important step in how we’re evolving the Quoizel brand while continuing to support the customers and partners who have been at the heart of our business for generations.”

Related articles

Quoizel Promotes Carolyn Shatzel to New Role