Quoizel Promotes Carolyn Shatzel to New Role

Carolyn Shatzel has been promoted to director of sales for the mass merchant channel.  

A 20-year veteran of the lighting industry, Carolyn Shatzel has played a key role in strengthening customer relationships and driving strategic growth initiatives since joining Charleston, S.C.-based Quoizel in 2023 as national account manager. In her new sales director role, she will lead the company’s mass merchant sales channel and oversee key retail partnerships.

Shatzel’s lighting career includes positions with Design Solutions International (DSI), NBG Home, and Quoizel, providing her with a broad perspective on the industry’s evolution and the changing needs of both retailers and consumers. According to the company, she has helped launch and grow nationally recognized programs, including Martha Stewart Lighting, and supported the introduction of emerging categories such as smart lighting, plus contributed to customer partnerships that earned Vendor of the Year recognition.

“Carolyn has a remarkable ability to understand what drives success for both our customers and our business,” said Howard Greenberg, vice president of sales. “She has spent her career building strong partnerships, navigating change, and creating growth opportunities. Her experience, leadership, and commitment to excellence make her exceptionally well-suited for this role.”

Shatzel will lead Quoizel’s mass merchant sales channel, overseeing strategic retail partnerships and helping shape the future growth of the business.

“Lighting has been my career for nearly 20 years, and I’ve been fortunate to work alongside incredible customers, teammates, and mentors throughout that journey,” Shatzel stated. “What I enjoy most is seeing a product evolve from an initial concept into something that truly resonates with the customer. There is nothing more rewarding than bringing great products to market and seeing that success reflected on the sales floor. I’m excited to take on this new role and continue building partnerships that drive growth for both our customers and Quoizel.”

Related articles

Howard Greenberg Promoted at Quoizel

Quoizel Promotes Celine Diz to Product Manager