Linda Longo

Linda Longo is an award-winning journalist who has covered the residential lighting industry for more than 30 years.

Seattle Lighting Closes 2nd Location in 6 Months

The closure of the Everett store this month follows the shuttering of its flagship in Seattle’s Pioneer Square area in February, where it had operated for over 100 years. Seattle Lighting’s Everett,…

LiGHT Expo Now Has Same Parent as Lightfair

Less than two years after taking over (and rebranding) Lightfair, German trade show organizer Messe Frankfurt has added a British lighting show to its Light + Building portfolio. Messe Frankfurt, headquartered in…

How Successful Showrooms Are Merchandising Today

An emphasis on interactive displays is just one of the ways finalists in the Showroom of the Year Awards are maximizing the in-store experience.    In the convenient world of online shopping,…

Alan Karen Receives Lifetime Achievement Award

At the close of the Lighting One convention, Alan Karen of Satco was announced as the recipient of the Lifetime Achievement Award. This year’s recipient of Lighting One’s Lifetime Achievement Award –…

Candace Moore Joins Fanimation

With experience in the ceiling fan industry in both the manufacturer and retail sectors, Candace Moore joins the ceiling fan manufacturer as director of ecommerce. Seasoned ceiling fan veteran Candace Moore will…

The June Lightovation Vibe

There certainly were crowds headed to Dallas the week of Lightovation — albeit to watch two World Cup matches featuring Lionel Messi – but that doesn’t mean the show wasn’t a success.…

Lighting Robots Are (Almost) Here

Ledvance’s AI Companion Lighting Robot wins 2026 German Innovation award. Elix, an “intelligent” robot developed by general lighting company Ledvance, combines lighting and robotics with “emotional interaction.” The overarching concept is that…

WAC Group Appoints Dhane Wald Territory Sales Manager

Wald’s family has been involved in the lighting industry for four generations. New York-based WAC Group has appointed Dhane Wald Territory Sales Manager for its Schonbek and Modern Forms brands. Wald’s father,…

DMC Announces 2026 Showroom of the Year Award Winners

The winners of the 17th Annual Showroom of the Year awards were recognized Thursday, June 25, at a ceremony during Lightovation. Hosted by Dallas Market Center alongside official media partner Linda Longo,…

How to Tap Into the Remodeling Trend

If you’re at Lightovation this week, you won’t want to miss this panel discussion about opportunities in the remodeling sector. Two experts with highly successful lighting showrooms – and the senior editor…

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