Linda Longo

Linda Longo is an award-winning journalist who has covered the residential lighting industry for more than 30 years.

Simple, Not Easy: New Designs at Lightovation

One popular trend in lighting design is a pared-down aesthetic that can look organic or modern — or a combination of both. What looks like a “simple” design, however, turns out to…

Designer Debuts Mirror Line to Tap Wellness Trend

With a forte in designing for master planned communities and model homes, Angela Harris has introduced a “chromotherapy-inspired” mirror series to bring wellness into the living environment.   Denver-based interior designer Angela…

Northeast Lantern Recreates Lighting Associated With Paul Revere

In celebration of the 250th anniversary of American independence, the domestic lantern manufacturer handcrafted and donated two replica lanterns on the steeple of Boston’s Old North Church. To commemorate a pivotal moment…

Lighting Makes the List of New 50% Canadian Tariffs

On July 20 President Trump announced additional duties up to 50% to offset “Canadian discrimination against the commerce of the United States,” which will take effect 30 days from now on August…

What Builders & Contractors Are Saying

In a recent housing industry forum, participants detailed factors other than interest rates that are slowing down construction activity. I was invited to sit in on a homebuilders industry forum this month…

LED Light Bulb Line Now Made in USA

North Dakota-based GoodBulb is embracing technology by producing and packaging A19 LED light bulbs through a completely automated process. Entrepreneur Tom Enright – who has 25 years of lighting experience in both…

Seattle Lighting Closes 2nd Location in 6 Months

The closure of the Everett store this month follows the shuttering of its flagship in Seattle’s Pioneer Square area in February, where it had operated for over 100 years. Seattle Lighting’s Everett,…

LiGHT Expo Now Has Same Parent as Lightfair

Less than two years after taking over (and rebranding) Lightfair, German trade show organizer Messe Frankfurt has added a British lighting show to its Light + Building portfolio. Messe Frankfurt, headquartered in…

How Successful Showrooms Are Merchandising Today

An emphasis on interactive displays is just one of the ways finalists in the Showroom of the Year Awards are maximizing the in-store experience.    In the convenient world of online shopping,…

Alan Karen Receives Lifetime Achievement Award

At the close of the Lighting One convention, Alan Karen of Satco was announced as the recipient of the Lifetime Achievement Award. This year’s recipient of Lighting One’s Lifetime Achievement Award –…

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