Linda Longo

Linda Longo is an award-winning journalist who has covered the residential lighting industry for more than 30 years.

Seen & Heard at High Point

While the focus at market is on product introductions and trend directions, it’s also an ideal opportunity to take the pulse of the industry heading into Q4. With much of 2026 in…

Hubbardton Forge Unveils Collab With Christopher Todd

The domestic manufacturer debuted the initial lighting launch with interior designer Christopher Todd during High Point Market.   Vermont-based Hubbardton Forge has announced its first design collaboration with Design Advisory Council member…

Jonathan Charles Launches Major Lighting Intro in High Point

More than 60 lighting designs and 45 pieces of art will make their debut at market, building on earlier introductions in those categories. Greensboro, N.C.-based Jonathan Charles will unveil its first comprehensive…

Putting for a Purpose at the ALA Conference

The Tin Cup Challenge charity event at the 2026 American Lighting Association Conference benefited the Community Food Bank of Southern Arizona. The Tin Cup Challenge took place on the second day of…

Bellacor to Offer Exclusive New Lighting by Martyn Lawrence Bullard

The lighting collection is only available through Bellacor, Designer Alliance’s exclusive retail partner. Renowned interior designer Martyn Lawrence Bullard – who has previously created lighting collections for French manufacturer Daum and for…

Tony Wang Inducted Into ALA Hall of Fame

The founder of WAC Group was selected for this year’s honor, which was bestowed during the American Lighting Association Conference in Tucson. In introducing Tony Wang before the Lighting Hall of Fame…

Visual Comfort Among First Tenants at Las Vegas Retail Complex

A former office complex in Henderson, Nevada, is being transformed into an open air retail and lifestyle marketplace with Visual Comfort and Arhaus among the first tenants. What once was a 100,000-sq.-ft.…

ALA Brings Lighting Concerns to Congress  

During the recent ALA Conference, members were updated on the current and pending legislation and regulations impacting the industry — and ALA’s fight to get members’ voices heard. In addition to networking…

DMC Launches “Retail Ready” AI Training

The multi-month program provides education, tips, and support for independent retailers. Dallas Market Center (DMC) has launched Retail Ready, a new AI training program for independent retailers that will take place via…

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