5W AI Communications Archives - Lighting News Now

Behind the Design: Pooky’s Jo Plant

The chief creative director for the award-winning British brand talks about how Pooky’s colorful, whimsical…

AI Is Deciding Where Consumers Buy Lighting

Ronn Torossian of 5W AI Communications tells Lighting News Now what the results of his…

Simple, Not Easy: New Designs at Lightovation

One popular trend in lighting design is a pared-down aesthetic that can look organic or…

Northeast Lantern Recreates Lighting Associated With Paul Revere

In celebration of the 250th anniversary of American independence, the domestic lantern manufacturer handcrafted and…

AI Is Deciding Where Consumers Buy Lighting

Ronn Torossian of 5W AI Communications tells Lighting News Now what the results of his firm’s new research means for the lighting industry. A recently released research study examined how ChatGPT, Claude,…

Behind the Design: Pooky’s Jo Plant

AI Is Deciding Where Consumers Buy Lighting

Simple, Not Easy: New Designs at Lightovation

Northeast Lantern Recreates Lighting Associated With Paul Revere

Tag: 5W AI Communications

AI Is Deciding Where Consumers Buy Lighting