Innovations Lighting to Customers: “We Are Not Raising Prices or Inflating Margins in Anticipation of Something That May Never Materialize”

This Monday brought welcome news to Innovations Lighting customers’ inboxes as the manufacturer’s president Gregory Mazza  sent a letter to showrooms referencing the upheaval the tariffs are causing the retail industry and stating, “Let me be clear: Innovations Lighting is here for you. We are working tirelessly and creatively behind the scenes – in what I can only describe as daily ‘war room’ strategy sessions – with government contacts, financial advisors, and our internal executive team to chart the most stable and responsible course forward. What we are choosing to do right now is not to react, but to lead with patience, poise, and purpose.”

He added, “The current news around tariffs has undoubtedly stirred concern throughout our industry. We understand the questions you may have, the strain it could put on your business, and the anxiety it brings to planning ahead…We’ve taken the deliberate stance to pause – not out of hesitation or fear – but out of confidence that this moment will pass and resolve. Based on my ongoing conversations with highly informed individuals in government and finance, I believe there is a strong likelihood of resolution between China and the U.S. by June…Until then, our inventory is fortified, and we are not raising prices or inflating margins in anticipation of something that may never materialize.”

If the tariff situation continues into the summer months, Mazza said that Innovations will be acting “with transparency, respect, and care. That may include price adjustments or program changes — but not until we absolutely have no choice but to do so. Any decisions made in the future will be measured and communicated with the same clarity and consideration you’ve come to expect from us.”

Mazza recalled the early days of COVID, when the company prioritized its showroom base. “You are not just our customer — you are part of the Innovations family. Our success is your success, and vice versa. We are making every effort – from tightening our own belts, absorbing what we can internally, and holding our ground – because we believe that responsible partnership means protecting each other in times like these.”

He concluded with, “We are holding with you. We will only take action once there is clarity and a defined policy in place. Until then, we stand steady. We stay committed. And above all, we stay hopeful. I personally promise to communicate with you regularly and keep you fully informed about any changes we may need to make — when the time comes…Thank you for your continued trust and belief in us.”

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