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Cheryl Dobbins Hege Joins WizCommerce as Senior Director of Marketing and Engagement
WizCommerce has appointed Cheryl Dobbins Hege as senior director of Marketing and Engagement, where she will lead brand strategy, marketing communications, public and media relations, and industry outreach for the company’s B2B e-commerce platform. She joins as WizCommerce prepares to unveil WizStudio, an AI-powered lifestyle imagery tool, at High Point Market.
Hege brings more than 20 years of marketing experience, including over 12 years in the home furnishings sector. Before joining WizCommerce, she served as senior marketing manager at ANDMORE, cultivating partnerships with tenants, retailers, interior designers, and industry influencers while managing exhibitor communications and campaigns to increase tenant visibility and buyer engagement for High Point Market. She also led integrated brand initiatives across digital, print, event, signage, direct mail, trend programs, and experiential activations.
An active member of WithIt (Women’s Leadership Development Network) and the International Society of Furniture Designers (ISFD), Hege will serve as an awards presenter at the upcoming ISFD Pinnacle Awards during High Point Market on Monday, October 27.
“Cheryl’s deep industry expertise, strategic vision, and storytelling skills make her an exceptional addition to our leadership team,” said Div Makkar, co-founder and CEO of WizCommerce. “Her leadership in marketing and public relations will help accelerate our mission to lead in AI-based B2B e-commerce for home furnishings.”
“Joining WizCommerce is an exciting opportunity to combine my passion for the home furnishings industry with my expertise in marketing and communications,” Hege said. “I look forward to amplifying our presence, deepening industry relationships, and supporting the launch of WizStudio, which demonstrates how AI can streamline and elevate visual merchandising.”
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