Linda Longo

Linda Longo is an award-winning journalist who has covered the residential lighting industry for more than 30 years.

Diversity Advocacy Alliance to Hold High Point Market Events

The third annual DAA Insider Access Experience returns in April with expert panel and mentoring, along with other events. The High Point Market Authority’s Diversity Advocacy Alliance (DAA) will hold two events…

NKBA Unveils Programming for Spring High Point Market

Three days of engaging panels, curated brunches, lunches, and activities are scheduled to take place in the refreshed kitchen and bath design hub at Broad Hall. The National Kitchen & Bath Association…

Gross Electric’s New Direction + Field Trip to Dallas

The year 2026 marks an exciting new chapter for the award-winning, family-run lighting business. As part of the Gross family’s succession plan, the 115-year-old Gross Electric business officially transitioned into two separate businesses…

Herricks High School to Host WAC Invitational Science Fair

The locally renowned science fair has a track record of participating students continuing their science education at prestigious schoolse such as MIT, Harvard, Yale, Brown, Johns Hopkins, Stanford, Dartmouth, Princeton, Columbia, and…

Home Improvement Insights for 2026

HIRI’s executive director distills what the organization is hearing from consumers about their home improvement spending plans.   In a lot of ways, “2026 is going to feel a lot like 2025,” noted…

Who Won Quorum’s Ford Bronco Giveaway?

At January Lightovation, Quorum celebrated its 45th anniversary with a festive party and the chance for one lucky customer to win a new Ford Bronco. To recap: Quorum provided all of its…

Nominate a Guiding Light in the Industry

Nonprofit The H Foundation – organizer of the annual Goombay Bash in Chicago, spearheaded by Horton’s – has opened the call for nominations for its Rick Wiedemer Guiding Light Award. The Guiding…

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