DAA Archives - Lighting News Now

Holtkötter CEO Presents New Company & Products at High Point Market

Six months after the soft re-introduction of the iconic German lighting brand, CEO Katharina Holtkötter…

Spring 2026 High Point Preview

Market officially starts on April 25, but here is a preview of some of the…

Lighting Showrooms Ready for High Point Market

As more lighting retailers expand their product assortment, furniture and home décor trade events have…

LEDucation 2026 Trend Report

With so many sound-absorbing lighting fixtures at LEDucation, you’d have thought the exhibit halls would…

Diversity Advocacy Alliance to Hold High Point Market Events

The third annual DAA Insider Access Experience returns in April with expert panel and mentoring, along with other events. The High Point Market Authority’s Diversity Advocacy Alliance (DAA) will hold two events…

Varaluz & More Honored During HPMA DAA Awards Mixer

The High Point Market Authority’s Diversity Advocacy Alliance (DAA) has announced the recipients of its Diversity Advocacy Alliance Awards. The honorees will be celebrated at a presentation ceremony and mixer held at…