Hunter Debuts Second Collection With Jasmine Roth

Memphis-based Hunter Fan Co., has launched its second collection designed in collaboration with HGTV host and interior designer Jasmine Roth.  Part of Hunter Lighting®, the Jasmine Roth + Hunter collection includes 23 SKUs of five lighting collections and one ceiling fan series.

Roth has served as the brand ambassador for the launch of Hunter Lighting in 2022 and, as a result of the partnership’s success, Hunter invited Roth to design her first collection with the company in 2023. The designer is also the host of HGTV’s shows Help! I Wrecked My House and Hidden Potential, founder of Built Custom Homes, author of “House Story” and curator of her online retail store The Shop by Jasmine Roth.

“I’m beyond excited to launch the latest additions to my collection with Hunter Fan Company! Creating these new designs has been such a fun and rewarding experience, and I’ve loved pushing the boundaries of style and function,” she said. “My goal has always been to bring beautiful, timeless pieces into homes that are both practical and inspiring. I can’t wait for everyone to see how these new fans and fixtures come to life in real spaces, and I truly hope they make every room feel a little more like home.”

The new collection encompasses an extensive range of styles, including modern, transitional, luxury, multi-functional and minimal. In addition to the five lighting collections, Roth worked with Hunter to design the first “fandelier” of the collaboration. The Brookside Collection features two chandeliers with the multi-functionality of a ceiling fan.

“Jasmine has been such an amazing partner and spokesperson for Hunter Lighting,” said Patrick O’Connell, senior design director of Hunter Fan Company. “Hunter worked with her to ensure each product was perfectly designed, from finishes to materials and style. The beauty and thoughtfulness of this collection speak volumes about the hard work our team and Jasmine dedicated to making their vision come to life.”

The Hunter + Jasmine Roth collection is the first major product launch from Hunter Fan Company in 2025.