With dates overlapping with the College Football Playoff National Championship, Andmore is encouraging attendees to book now — and offering tempting incentives.
Registration is now open for the upcoming Winter Las Vegas Market, which will be held January 24–28 at World Market Center Las Vegas. Ahead of the show, market organizer Andmore has finalized hotel plans, taking into account that market week overlaps with the 2026-2027 College Football Playoff National Championship.
While Las Vegas will see citywide hotel compression during market week due to the overlapping NCAA Championship game, Andmore has planned for the overlap well in advance, securing ample inventory and competitive rates through its official hotel block with housing partner Connections Housing.
For the best rates and availability, keep in mind:
• Book through the official block. Rates are competitive and, in many cases, comparable to or lower than Winter 2026.
• Book early. Inventory is ample now, but demand will tighten as football season progresses.
• No deposit required when booking through the official block.
• Shuttle service is included at every official market hotel for the full Sunday–Thursday run of the show.
• A booking incentive is built in. Reservations made through the block are automatically entered for a chance to win free rooms and upgrades for Winter Market, plus a free room and airfare for two to Summer Market 2027.
• Market still runs Sunday–Thursday. The Championship may affect travel early in the week, but Tuesday through Thursday remain full days to source and do business.
Rooms can be booked through the official block at Winter 2027 Hotel Booking. Full market details, including exhibitor and travel information, are available here.
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