Ciana & Varaluz Appoint Marketing Director

Jesus Lopez, who has spent the past 12 years in the lighting industry, will have responsibilities with both companies.

Utah-based Ciana Lighting and Dallas-based Varaluz has hired marketing veteran Jesus Lopez as their new marketing director. Previously, Lopez has held a variety of roles – from digital media specialist, brand media manager and marketing manager at Quorum International to marketing director at the Fort Worth-based agency Vision Media Group. He joined Ciana Lighting and Varaluz as marketing director shortly before June Lightovation.

“I am excited to join the team at Ciana/Varaluz. When I was initially approached about the opportunity, I was already set on leaving the lighting industry and moving into another field altogether. The company reached out and offered me this position, which was a great opportunity to work with a well-established team from both Ciana and Varaluz,” Lopez said.

“Going forward, our vision is to serve the market at several different levels — including high-end and custom product with Ciana, mid-to high-end decorative product with Varaluz, and high-quality value product with our new Luz Studio brand. My job going forward is to ensure that the messaging and targeting for each of those brands fits the segment it was intended for,” he added.

Part of Lopez’s responsibilities include implementing new marketing technology across both companies’ teams and overseeing data management, “so that everything from brand messaging to sales support is backed by clean, reliable data and the right systems to act on it,” he explained. “Along with my marketing duties, I also lead our ecommerce department and as we expand our brands and product offerings, I am working to ensure that our brands get the position and attention they deserve through that channel.”

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