As part of its growth strategy for 2025 and beyond, California-based Avenue Lighting has hired industry veteran Cindy Zeilder as director of e-commerce sales.
Most recently, Zeilder served as director of e-commerce at Eurofase for nearly four years. Prior to that role, she was vp/e-commerce for ELK Group for close to 17 years.
“With an extensive background in the lighting industry spanning over 20 years, Cindy brings a wealth of experience and a proven track record of success in e-commerce sales and strategy,” notes company founder Chris Titizian.
He adds, “Cindy’s profound understanding of the e-commerce landscape and her expertise in digital growth strategies make her the perfect leader to drive Avenue Lighting’s online sales initiatives. We are thrilled to have her on board as we continue to expand our presence in the digital marketplace.”