GE Lighting Targets Health-Conscious Consumers

A wellness app has partnered with GE Lighting on a program that incorporates lighting into consumers’ desire for better health.

As the health benefits of enhancing circadian rhythm continues to gain attention in the mainstream, Sequel Brands has announced a collaboration between its AI-driven digital wellness platform called “MOVE powered by SEQUELai” and Savant company GE Lighting.  The joint goal is to combine personalized wellness coaching with smart home technology to support healthier behaviors.

“MOVE is built to make healthier daily habits accessible to everyone,” said Alex Isaly, president of MOVE and AI Digital Experience at Sequel Brands. “GE Lighting already thinks about how the environment shapes behavior — that’s not a stretch for us; it’s the same mission from a different angle. Together, we’re making it easier for people to create routines and spaces that support better health every day.”

According to Sequel Brands, the collaboration recognizes that healthy habits don’t begin and end with a workout. The company stated, “Whether creating an energizing environment for morning movement, transitioning into recovery mode after a workout, or preparing the home for better sleep, GE-branded Cync products allow consumers to use their surroundings as another tool in building healthier routines. Through dynamic, connected lighting scenes, shades, and climate controls, consumers can create personalized environments that reinforce the movement, recovery, and lifestyle practices MOVE encourages, making consistency easier to achieve.”

Added Craig Spinner, executive vice president of marketing at GE Lighting, “Wellness extends far beyond exercise and nutrition, and the environment we live in plays a critical role in how we feel, sleep, work, and recover. The natural connection between the MOVE app and Cync lighting and smart home automation encourages people to create spaces that reinforce healthy habits and remove friction from their daily routines, making wellness more attainable and sustainable.”

As part of the partnership, MOVE members will receive 30% off GE-branded lighting and smart home products using an exclusive code at checkout on shop.gelighting.com. The offer is available to all MOVE members during the promotional period and is separate from the app’s MOVE Smarter, Live Brighter Challenge.

MOVE powered by SEQUELai was launched in July.  

According to Sequel Brands, the partnership with GE Lighting represents the next evolution of MOVE’s vision by extending digital wellness beyond the screen and into the environments where people spend the majority of their time.