Uttermost Debuts Art Studio in California

The manufacturer is launching Uttermost Art Studio in California under the leadership of Frankie Daniel.

In an expansion of its capabilities and categories, Rocky Mount, Va.-based Uttermost is developing the art side of the business with the hiring of Frankie Daniel – who most recently served as creative director at California-based Leftbank Art for the past 15 years – and the addition of two former artists from that same domestic manufacturer, Josh and Dennis Leiva.

Daniel will manage the new Uttermost Art Studio, which is located in southern California, to create unique and exclusive art for both the Uttermost and Revelation brands.

The newly established studio will complement the existing creative talents at both Uttermost and Revelation. Both Josh and Dennis Leiva have a long history of producing top-selling art in the industry as well as years of participating in gallery exhibitions.

“We’re building work that feels alive — art with atmosphere, edge, and impact,” Daniel stated. “The goal is to create pieces people don’t just see, but feel.”

Uttermost and Revelation President and CEO Mac Cooper told Lighting News Now that the studio is in the process of being moved into and work will begin next month from the Studio. The facility will primarily be used for creative development, painting, digital editing, scanning, and printing, he said.

“We could not be more excited to have Frankie in the Uttermost family to lead and manage the creative work in our California Art Studio. Frankie is an artist as well and has spent his career successfully leading creative teams. Josh and Dennis are two of the most prolific artists in our industry, and their impact will be big in our future introductions,” noted Cooper, who is the second-generation owner of Uttermost.

When asked how the work of the Art Studio will impact each company’s offering to customers, Cooper said, “The Art Studio will provide a huge boost in terms of the quantity of art we introduce while bringing some of the most talented artists in the industry to Uttermost and Revelation. We will not slow down our art development from existing designers and artists, but see this as additional talent and focus.”

He added, “The Uttermost art from the studio will mostly be directed by Frankie, and the Revelation art will follow the overall direction of Rick Janecek, who is the creative director of Revelation.”

Price points are expected to be similar to the current Uttermost and Revelation product lines.

The art produced by the new studio will be manufactured in both the U.S. and Asia, depending on the materials used, according to Cooper.

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