Andmore Rebrands Temporaries as First Finds

Ahead of the summer market season, Andmore has announced a new name for its temporary exhibits at the Atlanta and Las Vegas shows.

The temporary exhibits have long been a source for buyers to discover emerging companies at the Atlanta and Las Vegas Markets. This week show producer Andmore has announced a new name for the popular category to reflect that. First Finds will be the new brand for its temporary exhibits, beginning Summer 2026 at Atlanta Market (June 9-14), Atlanta Apparel (June 9-14) and Las Vegas Market (July 26-30).

 According to Andmore, the moniker First Finds celebrates temporary exhibits as a discovery-driven destination for thousands of up-and-coming companies and new products. The rebrand is the result of extensive buyer and exhibitor feedback.

“Buyers come to market to discover what’s next — and First Finds puts that experience front and center,” said Amory Wooden, EVP and CMO of Andmore. “This is where new ideas show up first, where emerging brands gain visibility and where buyers can uncover products before they scale. It’s about capturing that moment of discovery and building the experience around it.”

Key elements of First Finds include:

• Early access to emerging brands and under-the-radar products

• A more approachable, flexible environment for both buyers and exhibitors

• Increased emphasis on connection and relationship-building

• A heightened sense of urgency and excitement with expanded collections and amenities 

Within First Finds, thousands of lines will be organized into curated neighborhoods by product category and aesthetic. 

Attendees can expect enhanced programming and on-site experiences designed to bring greater energy and visibility to First Finds and reinforce its role as a hub for discovery.

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