WAC Launches New Identity, Unifying WAC Lighting, Modern Forms & Schonbek

The recent Lightovation show in Dallas marked the official launch of WAC Group, a new collective for WAC’s distinctive lighting and smart fans brands along with the tagline “Technology Illuminated.” Lightovation was also the site of a massive 40th anniversary celebration in the company’s newly renovated and connected showrooms.

The new parent brand, WAC Group, brings together WAC Lighting®, Modern Forms®, Schonbek®, AiSPIRE®, WAC Limited, and WAC Landscape Lighting under one umbrella, creating a one-stop destination for lighting and fan solutions in residential and commercial spaces.

The unified portfolio provides lighting showrooms, homeowners, architects, interior designers, lighting designers, landscapers, integrators, and other professionals with a diverse range of products spanning various styles, price points, and advanced lighting and fan technologies.

WAC Group will continue to offer cutting-edge products and services as the demand for smart, efficient, and sustainable lighting increases.  “WAC Group combines our heritage of design with the latest technology,” said Becki Li, President of WAC Lighting. “By bringing our brands together, we’re enhancing our ability to provide innovative solutions that not only illuminate spaces but improve how people use light — making environments smarter and more energy-efficient.”

Added Jenifer Walsh, Chief Marketing Officer, “We’re creating a future where lighting is more than just lighting.  It’s lighting technology that is more intuitive, efficient, and inspiring than ever before. By unifying our portfolio of brands, we’re setting new industry standards in function and design and delivering this broad range of innovative solutions to our customers.

The WAC Group will maintain its individual brands’ names, websites, and teams while offering a streamlined approach to servicing lighting professionals and end-users.