Score Your June 2026 Lightovation Hotel Room Ahead of FIFA World Cup Fans

As long-time Lightovation exhibitors and buyers alike will remember, when World Cup events come to Dallas, hotel room vacancies are hard to get.

For that reason, Dallas Market Center (DMC) has announced that hotel reservations are now open for the June 2026 Lightovation (June 24- 27) show, which coincides with Dallas hosting FIFA World Cup 2026 matches.

While the World Cup is expected to significantly increase visitor traffic across the region, DMC has secured hotel room blocks with its preferred hotel partners to ensure buyers have access to convenient accommodations at rates consistent with usual June markets. The World Cup matches will take place 20 miles away from the DMC campus in Arlington, Texas.

“June Lightovation will be an exciting time in Dallas, with the World Cup happening just outside the city,” said Cindy Morris, president and CEO of Dallas Market Center. “Thanks to early planning, we’ve worked to secure great hotel options at excellent rates, and qualified Lightovation attendees may be eligible for special rebate opportunities. It’s another way we’re making sure guests arrive in Dallas ready to focus on lighting.”

June’s show will follow the typical Lightovation schedule, running Wednesday, June 24 through Saturday, June 27, while January Lightovation will follow the new winter schedule, running Saturday, January 10 through Tuesday, January 13.

New Special Event Hotel Policy

To safeguard buyer accommodations during this period of unusually high demand, DMC and its hotel partners have implemented a special booking policy designed to protect market guests from being displaced by hotels prioritizing FIFA attendees who may be willing to pay premium rates:

• A non-refundable deposit equal to one night’s room and tax will be charged at the time of booking.

• This deposit will be applied to the total reservation.

• The remaining balance will be collected upon arrival at the hotel.

Qualified attendees who book rooms in our Lightovation blocks by January 16 are entitled to a $100/night rebate on all nights of their stay occurring between June 23-27. A link to request their rebate will be e-mailed after the show; they must be a qualified Lightovation buyer and must have picked up a Lightovation badge to be eligible for this rebate, which can be combined with other earned rebates through the Luminary program. Please note: eligibility ends January 16, 2026, or once hotel blocks are sold out — whichever comes first.

The team at Dallas Market Center is available to help book at any of our partner hotels providing housing options, many within walking distance of campus, with rates beginning at $135 per night. It is recommended that you secure your hotel in advance for the best rate and location. Buyers may book through Market Travel online or by calling 214-744-7444.

For upcoming markets, visit the DMC website and download the DMC mobile app. Also, keep up-to-date on all information by visiting DMC on Facebook, Twitter, Instagram, and the DMC Daily Dose.