HFA Names New CEO

As of September 1, Peter Theran will begin his role as chief executive officer of the Home Furnishings Association (HFA).

Most recently president of Boston Interiors, Theran brings more than two decades of executive leadership across respected names in retail, electronics, and wellness, such as Bose, Human Touch, and Brookstone. Known for his ability to blend strategic vision with hands-on leadership, he has successfully guided companies through growth, transformation, and heightened market relevance.

“I am excited to be joining the very talented leadership team at HFA and look forward to continuing the long tradition of service to the member retailers across the country,” Theran said. “We live in such rapidly changing times today, from the supply chain all the way through the customer experience on the showroom floor, the opportunity for HFA to add value to all home furnishings retailers, small and large, has never been greater. I am delighted to have the opportunity to be a part of HFA’s leadership as we take on those challenges.”

HFA board president Dave Koehler added, “The HFA is extremely fortunate to have someone with Peter’s ability and experience to lead the organization. He has demonstrated his team-building skills and industry knowledge by leading Boston Interiors, and he will be a tremendous liaison to the industry and a dynamic leader for the HFA. I look forward to working with Peter as he transitions into his new role. Please join me in congratulating him on this exciting new opportunity.”