Arteriors Hires 2 Home Furnishings Veterans for Executive Roles  

Dallas-based lighting, furniture, accessories, and wall décor resource Arteriors has hired two home furnishings veterans for executive-level positions: Greg Heller as vp/product, and Robin Daniel as vp/marketing.

Heller has more than 25 years of product development and merchandising experience, most recently as vp/merchandising residential case goods at Bernhardt. Previous positions include chief creative officer at Theodore Alexander, vp/marketing and development at Baker Furniture, and vp/retail and chief creative officer at Thomasville Home Furnishings.  

Heller will be responsible for developing and implementing product strategies while tapping into new market trends. He will also oversee the product life cycle, establish key performance indicators, lead the design team, collaborate with external designers, and work alongside the marketing and sales teams to create new and product narratives and launch strategies.

“Greg is a rare talent in the home furnishings industry with intimate knowledge of both product and the demands of the interior design trade,” said John Hart, CEO. “I am excited to have him join us in such an impactful role.”

“I’m looking forward to working with a brand I have long admired and contributing to the company’s success,” Heller said.

Daniel joins Arteriors with more than one decade of experience in luxury home and textile brands, most recently as the director/marketing at Peacock Alley, where she implemented innovative omnichannel marketing strategies that significantly enhanced brand visibility and grew its customer base within the trade.

“I am very excited to have Robin join us at Arteriors. We are fortunate to have a very well-loved brand within the interior design community. With her marketing acumen, drive, and love of design, I am confident Robin is the right person to lead its continuing evolution,” Hart said.

Daniel will oversee all client-facing digital and print marketing initiatives.

“I am honored to join Arteriors and become part of a team known for creative excellence,” she stated. “It is a tremendous opportunity to blend my passion for luxury brand building with a strategic focus on driving growth.”