Tag: Gen Z

How Lighting Showrooms Could Reach Gen Z

Exclusive Consumer Insights Now research, sponsored by Bread Financial, hints at ways retailers could make inroads with the youngest generation of shoppers. (Spoiler alert: Step up your testimonial game.) By Julie A.…

Gen Z Can’t Resist the Urge to Click

By Julie A. Palm Generation Z may be digital natives, constantly connected to their electronic devices, but they call themselves omnichannel shoppers, with more than half saying they buy home furnishings both…

What Drives Gen Z to Shop for Home Furnishings?

New exclusive Consumer Insights Now research shows this is a need-driven generation that likes to shop for furniture and home accessories, but is feeling financial pressure — so price matters. Style Editor…

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