DAA Archives - Lighting News Now

Gen Z Can’t Resist the Urge to Click

By Julie A. Palm Generation Z may be digital natives, constantly connected to their electronic…

Today’s Renters Are Not Who You Think

Surprise! More than half of “mature singles” and “couples” said they prefer to rent —…

Designer Debrief: Pete Romaniello

The founder of Conceptual Lighting believes most people under light or over light their homes…

Maxim & Kichler Return to Design Hub at High Point Market

Maxim Group and Kichler are the two lighting brands featured at the reimagined Design Hub…

Diversity Advocacy Alliance to Hold High Point Market Events

The third annual DAA Insider Access Experience returns in April with expert panel and mentoring, along with other events. The High Point Market Authority’s Diversity Advocacy Alliance (DAA) will hold two events…

Varaluz & More Honored During HPMA DAA Awards Mixer

The High Point Market Authority’s Diversity Advocacy Alliance (DAA) has announced the recipients of its Diversity Advocacy Alliance Awards. The honorees will be celebrated at a presentation ceremony and mixer held at…