Tag: Consumer Insights Now

Gen Z Can’t Resist the Urge to Click

By Julie A. Palm Generation Z may be digital natives, constantly connected to their electronic devices, but they call themselves omnichannel shoppers, with more than half saying they buy home furnishings both…

What Drives Gen Z to Shop for Home Furnishings?

New exclusive Consumer Insights Now research shows this is a need-driven generation that likes to shop for furniture and home accessories, but is feeling financial pressure — so price matters. Style Editor…

High Earners Redecorate Often, Want to Stay Up to Date

The latest exclusive Consumer Insights Now research, sponsored by Bread Financial, examines high-income consumers’ style and color preferences and dives into how they learn about design trends. By Julie A. Palm Nearly…

High-Income Earners Still Spending on the Home

New exclusive Consumer Insights Now research shows high-income consumers continue to drive home furnishings purchasing — and gives insights into their plans to buy lamps and fixtures. By Julie A. Palm High-income…

Video Interview Details Consumer Buying Trends in Home Décor

In this exclusive video, Editor-in-Chief Tom Russell of sister publication Home News Now sits down with research expert Dana French to discuss the key findings uncovered in the fall edition of the…

Lighting Rises in Rank Among Consumer Purchases This Year

When it comes to furnishing a new home or renovating an existing one, a new sofa typically tops homeowners’ lists of primary purchases. The second most popular category is area rugs, followed…

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