{"id":662,"date":"2025-02-19T12:47:22","date_gmt":"2025-02-19T12:47:22","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=662"},"modified":"2025-02-19T12:47:23","modified_gmt":"2025-02-19T12:47:23","slug":"richard-alan-and-associates-pivots-to-new-ventures-and-new-team","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=662","title":{"rendered":"Richard Alan & Associates Pivots to New Ventures & New Team"},"content":{"rendered":"\n

Change is difficult \u2014 even when you know change is coming and can prepare for it. Much harder to navigate are those times when change arrives unannounced. For Richard Alan, principal of Richard Alan & Associates<\/a> (RAA), major disruption came in summer 2024, when six of his reps abruptly left. Several months later, he lost one of his core lines.<\/p>\n\n\n\n

Fortunately, not only was Alan able to quickly rebuild his agency with some key additions, but he also adjusted his agency\u2019s focus to include a growing category where RAA had already started to make inroads: the Green Channel.\u00a0 Without sacrificing attention to his core decorative residential lighting lines, Alan has aligned his agency with Joel Podolsky, principal of Florida Landscape Lighting<\/a> (FLL), an independent rep agency focused on the Green Channel in Florida, Mexico, Latin America, South America, and the Caribbean.<\/p>\n\n\n\n

Fluent in Spanish, Podolsky has 10 years of lighting experience \u2014 including a role as regional sales manager\/Landscape Lighting for Kichler before taking the helm at FLL.  Together, Alan and Podolsky\u2019s respective agencies are working together in a \u201ccomplementary alignment\u201d to serve the Green Channel \u2013 calling on distributors of irrigation and landscape-related materials, such as artificial turf, pergolas, outdoor living spaces and appliances, drainage, fire pits, and water features.<\/p>\n\n\n\n

In addition to attending the Dallas Market, Podolsky has traveled in the past to Light + Building in Germany and Euroluce in Milan in order to gain an understanding of emerging lighting innovation and fashion from a global perspective.<\/p>\n\n\n\n

\u201cOur goal is to elevate the landscape lighting category,\u201d Alan and Podolsky say about their combined business initiative. To that end, FLL was recently selected as the representative for Dauer Manufacturing\u2019s LED landscape lighting line as well as its newly developed commercial lighting and architectural lighting divisions, while RAA represents Kuzco and its premium Auroralight landscape line. New to the line card is Alteck Lighting, a brand new manufacturer focused on outdoor lighting.<\/p>\n\n\n\n

\u201cWhat Joel is doing in the Green Channel will eventually go across our whole footprint at RAA and become more uniform,\u201d Alan says.<\/p>\n\n\n\n

Since FLL has an established presence in the territory, it will continue to operate under that name.\u00a0 \u201cWe are keeping the name Florida Landscape Sales because it already has relevance in the market and underscores what we do right out of the gate,\u201d Podolsky explains. Both agencies will also serve the showroom channel as well as others, such as hospitality.<\/p>\n\n\n\n

\u201cWe want to expand into the Green Channel and, at the same time, we are also pursuing Hospitality very hard,\u201d Alan says, adding, \u201cThese are two exciting new ventures for us. Overall, RAA is better off than we were before; we are pursuing different channels and different avenues with different people and different vendors. This past year has taught me that vendors come and go, but what matters is the people in your orbit. This is a newly revitalized Richard Alan & Associates. I think of it as an upgrade. We weren\u2019t aggressively seeking change, but we\u2019re just making the most of the changes that occurred, and the net-net result is positive.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Change is difficult \u2014 even when you know change is coming and can prepare for it. Much harder to navigate are those times when change arrives unannounced. For Richard Alan, principal of Richard Alan & Associates (RAA), major disruption came in summer 2024, when six of his reps abruptly left. Several months later, he lost…<\/p>\n","protected":false},"author":2,"featured_media":663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":606,"footnotes":""},"categories":[10],"tags":[111,113,110,109,112],"class_list":["post-662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","tag-florida-landscape-lighting","tag-green-channel","tag-joel-podolsky","tag-richard-alan","tag-richard-alan-associates"],"yoast_head":"\nRichard Alan & Associates Pivots to New Ventures & New Team - Lighting News Now<\/title>\n<meta name=\"description\" content=\"Since summer 2024, Richard Alan has rebuilt his agency with new team members and adjusted his agency\u2019s focus to include two new categories\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=662\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Richard Alan & Associates Pivots to New Ventures & New Team - 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