{"id":3815,"date":"2026-07-06T22:37:39","date_gmt":"2026-07-06T22:37:39","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=3815"},"modified":"2026-07-06T22:38:26","modified_gmt":"2026-07-06T22:38:26","slug":"behind-the-design-arteriors-gregory-heller","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=3815","title":{"rendered":"Behind the Design: Arteriors\u2019 Gregory G. Heller"},"content":{"rendered":"\n

The company\u2019s vice president of product tells Style Editor Julie A. Palm why he\u2019s intentional about fostering \u201caccidental creatives.<\/strong>\u201d<\/p>\n\n\n\n

By Julie A. Palm<\/em><\/p>\n\n\n\n

Since joining lighting and home furnishings brand Arteriors<\/a> a little over a year ago, Gregory G. Heller has done something a bit unusual: He gave the design team a reading assignment, \u201cThe Accidental Creative<\/a>: How to be Brilliant at a Moment\u2019s Notice\u201d by Todd Henry.<\/p>\n\n\n\n

As vice president of product, Heller oversees all aspects of product development, from ideation to production. A key part of that job is supporting and guiding the company\u2019s three designers so they can produce their best work.<\/p>\n\n\n\n

\u201cThe Accidental Creative\u201d offers tips on enhancing focus and attention, developing stimulating relationships and effectively managing energy and time to eliminate drains on creativity. To support that last goal of effective time management, Heller has been reducing the number of meetings designers need to attend and encouraging them to set aside larger blocks of uninterrupted time for their work.<\/p>\n\n\n\n

\u201cOur CEO (John Hart) understands creatives very well. In a lot of corporate environments, creatives are asked to turn on their creativity on a dime and that\u2019s not how creativity works,\u201d Heller says. \u201cYou\u2019re in the middle of dreaming, sketching away, conceptualizing and someone comes in and interrupts and it breaks the zone. We try to be very protective of our designers here. If I could put them in a bubble, I would. \u2026 So, we\u2019re trying to honor that and build a culture where other teams understand and help protect the creative process.\u201d<\/p>\n\n\n\n

Heller has held executive merchandising, product development and creative leadership roles at several home furnishings brands \u2013 including Thomasville, Baker and Bernhardt \u2013 and he knows Arteriors well, having shopped the brand to accessorize market showrooms.<\/p>\n\n\n\n

What drew Heller to Arteriors is what draws lighting showrooms and interior designers to the brand. \u201cI like to think that our designs go beyond just the design: They\u2019re really elevating someone’s experience with this beautiful mix of materials,\u201d he says.<\/p>\n\n\n\n

Arteriors\u2019 products are always grounded in scale and proportion. \u201cOnce you get this beautifully proportioned and perfectly scaled piece, then you start playing around with materiality. I think our design team is very good at that conversation between materials. \u2026 I think that\u2019s what we\u2019re known for,\u201d he notes.<\/p>\n\n\n\n

The company\u2019s lighting line includes a wide array of chandeliers, pendants, multiport and multidrop fixtures, sconces, flushmounts, table lamps and floor lamps. Last spring, Arteriors debuted a line of rechargeable lamps, which Heller expects to be a growing category among both residential and hospitality customers because of the flexibility the cordless lamps offer. \u201cYou\u2019ll see more designs coming from us soon,\u201d he says, adding that the company is exploring ways to extend battery life and is introducing a charging mat.<\/p>\n\n\n\n

\"\"
At left: the Chanell rechargeable accent lamp with Calacatta Viola marble and an antique brass shade.\u00a0Right: Gregory G. Heller<\/em><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u201cMade with love\u201d<\/strong><\/p>\n\n\n\n

The creative process at Arteriors starts with lighting and then the team moves on to other product categories, which include furniture, outdoor, wall decor and other accessories. \u201cWe really do like playing in all those categories, but lighting will always be our main focus and it\u2019s the largest part of our business,\u201d Heller says.<\/p>\n\n\n\n

Ideation to production takes roughly 18-22 months. When Heller and I spoke recently, the team was holding market strategy meetings for spring 2028 product launches.<\/p>\n\n\n\n

Heller considers himself a \u201cfrustrated designer\u201d and likes to weigh in on product designs but, in keeping with his goal of letting the team work unimpeded as much as possible, he tries to limit product reviews to twice weekly meetings \u2014 unless, of course, designers come to him with questions. <\/p>\n\n\n\n

Heller compares the design process to cooking: \u201cWhen you taste food that\u2019s made with love, you can taste that care in what you\u2019re eating. It\u2019s the same thing with designing products. It\u2019s that whole idea that the love you put into this process makes a beautiful piece that you go to market with.\u201d<\/p>\n\n\n\n

The idea of putting love into a design is one reason Arteriors\u2019 designers are cautious about introducing artificial intelligence tools into the creative process.<\/p>\n\n\n\n

\u201cI\u2019m not opposed to playing around with AI, but there\u2019s something about the creative process for me \u2013 and I might be old-fashioned in this \u2013 but I like (design) going through the human experience or their filter, which I just don\u2019t think you get through AI. You don\u2019t get the soul, that energy that\u2019s coming from a human,\u201d Heller says. \u201cHowever, I think it might be a good tool to use to get a few different iterations that you didn\u2019t think of. But, from that moment, I think it has to transfer back to the human realm, to get their filter and their lens from their experiences and their lives to inform the piece a little bit more.\u201d<\/p>\n\n\n\n

\"\"
Heller says the Kaia chandelier, made of ivory coconut shell \u201cfeathers\u201d and thousands of beads on the curves of the iron arms, represents Arteriors\u2019 attention to detail and appreciation of craft.<\/em><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Heller points to the Kaia chandelier as representative of both Arteriors\u2019 design aesthetic and its production process. Drawing inspiration from both couture fashion and nature, the chandelier (available in two sizes) is made of ivory coconut shell \u201cfeathers\u201d and embellished with tiny beads on the curves of the iron arms.<\/p>\n\n\n\n

\u201cIt\u2019s this beautiful coconut shell, so it\u2019s a natural-looking chandelier. But you can see the beadwork that could have been done on a beautiful evening gown and the coconut shell is also this beautiful feathered moment that you could also see being a detail on a gown,\u201d Heller says. The Kaia chandelier is an example of the handcrafted nature of many Arteriors pieces. It takes two people five days to apply the more than 5,000 beads on the large chandelier. \u201cTo me, that\u2019s the story of what we do,\u201d Heller says.<\/p>\n\n\n\n

Inviting guests<\/strong><\/p>\n\n\n\n

Arteriors collaborates regularly with a stable of guest designers, including Workshop\/APD, Laura Kirar, Jay Jeffers, Celerie Kemble and Beth Webb. The 35-40 piece collections across categories bring different perspectives to the company\u2019s product launches.<\/p>\n\n\n\n

Last spring, Arteriors partnered once more with interior designer Barry Dixon. \u201cWith Barry, it\u2019s like lightning in a bottle. He\u2019s a genius how he mixes and curates objects together to make a highly nuanced collection,\u201d Heller says. \u201cIt\u2019s just a treat to work with someone like that.\u201d<\/p>\n\n\n\n

Heller was particularly struck by Dixon\u2019s Neushoorn black bowls and a wall sconce inspired by rhinoceros he saw on travels through Africa. \u201cThey\u2019ve got this beautiful texture on them,\u201d Heller says.<\/p>\n\n\n\n

\"\"
When illuminated, light flows gently around the sculptural, shieldlike Neushoorn wall sconce, which was inspired by the rhinoceros. It\u2019s part of a new collection of lighting and other home furnishings designed by Barry Dixon.<\/em><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

In guest designer collaborations, Arteriors has initial meetings with the designers, who then spend several months coming up with ideas. When they return with those, Heller says, \u201cit starts to become a dance,\u201d as the Arteriors team and guest designer refine concepts.<\/p>\n\n\n\n

When guest designers bring back designs outside the scope of what Arteriors initially laid out for the collection, \u201cI always let them know, \u2018You have a couple that you can fight for, if you really believe in them,\u2019\u201d Heller says. \u201cMost of the times those are pieces that, when we went for it, turned out to be a bestseller.\u201d<\/p>\n\n\n\n

Picking up on frequencies<\/strong><\/p>\n\n\n\n

Heller doesn\u2019t consider Arteriors a trendy company but says his team wants to be aware of trends.<\/p>\n\n\n\n

\u201cOne reason I love working with (interior) designers is there is this frequency that I think designers work off that others don\u2019t necessarily pick up on,\u201d he says. \u201c\u2026 When I hear something from one or two designers, like, \u2018I\u2019m seeing things coming that are a little brutalist,\u2019 I think, OK. If I hear that a few more times, there\u2019s something happening out there.\u201d Such insights don\u2019t necessarily drive Arteriors\u2019 designs, but they can sometimes ground them.<\/p>\n\n\n\n

Heller noted a few design directions that are grounding Arteriors\u2019 creative process right now, including \u201ca playful use of glass.\u201d \u201cAgain, for us, it\u2019s always about taking an existing material and stretching its boundaries just a little bit,\u201d he says.<\/p>\n\n\n\n

\u201cWe\u2019re also seeing this idea of flushmounts and how they\u2019re being used in interiors differently,\u201d he says. Recessed lighting remains popular but \u201cthere\u2019s a balance now of bringing out the fixture mounted to the ceiling again as opposed to that little recessed black or white box. It\u2019s now becoming this kind of sculptural element that you can add into the room.\u201d<\/p>\n\n\n\n

\"\"
Heller sees continued interest in multiport fixtures, like the Giselle linear chandelier, because they offer an opportunity to personalize lighting. The Giselle features smoke luster glass and an antique brass iron canopy. The height of each port is adjustable at the canopy.<\/em><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Pendants, too, are becoming more sculptural, Heller says, and sconces are being grouped and used more as art elements in areas like hallways.<\/p>\n\n\n\n

\u201cAnd I personally think there\u2019s a need for more floor lamps,\u201d he says. \u201cSide tables \u2026 are getting smaller. They had to be big enough at one point to put a lamp on and your magazines on and your accessories and your glass on, now they\u2019re becoming smaller. So, you need this beautiful floor lamp \u2013 or a long pendant hanging from the ceiling \u2013 that would give you the illumination that a table lamp would have.\u201d<\/p>\n\n\n\n

Many of these design directions fit nicely into a larger goal of Arteriors: giving consumers the ability to personalize their spaces.<\/p>\n\n\n\n

\u201cI think everybody wants to express themselves a little bit more,\u201d Heller says. \u201c\u2026 You can kind of play and make something unique.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

Related articles<\/strong><\/p>\n\n\n\n

Behind the Design: Regina Andrew Detroit<\/a><\/p>\n\n\n\n

Behind the Design: Quorum\u2019s David Patton<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The company\u2019s vice president of product tells Style Editor Julie A. Palm why he\u2019s intentional about fostering \u201caccidental creatives.\u201d By Julie A. Palm Since joining lighting and home furnishings brand Arteriors a little over a year ago, Gregory G. Heller has done something a bit unusual: He gave the design team a reading assignment, \u201cThe…<\/p>\n","protected":false},"author":2,"featured_media":3820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2,"footnotes":""},"categories":[11,391,10],"tags":[285,1151],"class_list":["post-3815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-featured","category-people","tag-arteriors","tag-gregory-g-heller"],"yoast_head":"\nBehind the Design: Arteriors\u2019 Gregory G. 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