{"id":3803,"date":"2026-07-01T22:12:02","date_gmt":"2026-07-01T22:12:02","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=3803"},"modified":"2026-07-01T22:12:03","modified_gmt":"2026-07-01T22:12:03","slug":"wac-group-appoints-dhane-wald-territory-sales-manager","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=3803","title":{"rendered":"WAC Group Appoints Dhane Wald Territory Sales Manager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Wald\u2019s family has been involved in the lighting industry for four generations.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New York-based <a href=\"https:\/\/www.wacgroup.com\" target=\"_blank\" rel=\"noreferrer noopener\">WAC Group<\/a> has announced that Dhane Wald has been appointed Territory Sales Manager for its Schonbek and Modern Forms brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wald\u2019s father, Dirk, is the retired co-CEO of WAC Group and long-time Schonbek executive. Wald\u2019s family has been involved in the lighting industry for four generations on both the showroom and manufacturing sides of the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Growing up, Wald frequently visited and worked at his grandparents\u2019 lighting showroom in Michigan. Later, he worked at the headquarters and manufacturing facility of 156-year-old crystal lighting manufacturer Schonbek\u2019 in Plattsburgh, N.Y. He was also instrumental in establishing the brand Modern Forms, also part of WAC Group. (WAC acquired Schonbek in 2021.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDhane began his career in customer service at WAC and Modern Forms before transitioning to Schonbek customer service, acquiring valuable experience with our three major brands,\u201d noted Robert (RJ) Lefleur, Executive Director of Sales for WAC Group. \u201cHe learned how to work with customers on a day-to-day basis and received an extraordinary amount of valuable insights about the company\u2019s history, products, customer service, and how a quality manufacturer operates. This deeper understanding of WAC and the Schonbek and Modern Forms brands and products has only fueled his enthusiasm for the company, which has translated well into this new role.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Added Wald, \u201cIt brings a smile to my face when customers can name their favorite fixtures of ours by the model numbers and how many they have sold.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related articles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lightingnewsnow.com\/?p=258\">WAC Launches New Identity, Unifying WAC Lighting, Modern Forms &amp; Schonbek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wald\u2019s family has been involved in the lighting industry for four generations. New York-based WAC Group has announced that Dhane Wald has been appointed Territory Sales Manager for its Schonbek and Modern Forms brands. Wald\u2019s father, Dirk, is the retired co-CEO of WAC Group and long-time Schonbek executive. Wald\u2019s family has been involved in the&hellip;<\/p>\n","protected":false},"author":2,"featured_media":3804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2,"footnotes":""},"categories":[11,10],"tags":[1146,22,23,20],"class_list":["post-3803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-people","tag-dhane-wald","tag-modern-forms","tag-schonbek","tag-wac-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WAC Group Appoints Dhane Wald Territory Sales Manager - Lighting News Now<\/title>\n<meta name=\"description\" content=\"New York-based WAC Group has announced that Dhane Wald has been appointed Territory Sales Manager for its Schonbek and Modern Forms brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=3803\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WAC Group Appoints Dhane Wald Territory Sales Manager - Lighting News Now\" \/>\n<meta property=\"og:description\" content=\"New York-based WAC Group has announced that Dhane Wald has been appointed Territory Sales Manager for its Schonbek and Modern Forms brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lightingnewsnow.com\/?p=3803\" \/>\n<meta property=\"og:site_name\" content=\"Lighting News Now\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T22:12:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T22:12:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/lightingnewsnow.com\/wp-content\/uploads\/2026\/07\/Dhane-Wald_1580-1024x583.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"583\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Linda Longo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Longo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803\"},\"author\":{\"name\":\"Linda Longo\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/#\\\/schema\\\/person\\\/7b91a4fcdfd101c1a8cd62bed02204e5\"},\"headline\":\"WAC Group Appoints Dhane Wald Territory Sales Manager\",\"datePublished\":\"2026-07-01T22:12:02+00:00\",\"dateModified\":\"2026-07-01T22:12:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803\"},\"wordCount\":274,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lightingnewsnow.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Dhane-Wald_1580.png\",\"keywords\":[\"Dhane Wald\",\"Modern Forms\",\"Schonbek\",\"WAC Group\"],\"articleSection\":[\"Business\",\"People\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803\",\"url\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803\",\"name\":\"WAC Group Appoints Dhane Wald Territory Sales Manager - Lighting News Now\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lightingnewsnow.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Dhane-Wald_1580.png\",\"datePublished\":\"2026-07-01T22:12:02+00:00\",\"dateModified\":\"2026-07-01T22:12:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/#\\\/schema\\\/person\\\/7b91a4fcdfd101c1a8cd62bed02204e5\"},\"description\":\"New York-based WAC Group has announced that Dhane Wald has been appointed Territory Sales Manager for its Schonbek and Modern Forms brands.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803#primaryimage\",\"url\":\"https:\\\/\\\/lightingnewsnow.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Dhane-Wald_1580.png\",\"contentUrl\":\"https:\\\/\\\/lightingnewsnow.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Dhane-Wald_1580.png\",\"width\":1580,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=3803#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lightingnewsnow.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WAC Group Appoints Dhane Wald Territory Sales Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/#website\",\"url\":\"https:\\\/\\\/lightingnewsnow.com\\\/\",\"name\":\"Lighting News Now\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lightingnewsnow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/#\\\/schema\\\/person\\\/7b91a4fcdfd101c1a8cd62bed02204e5\",\"name\":\"Linda Longo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91c8c2aeaa8bae6bb6148d8c20c5a0383f517cd96be31811a84562c9051282ed?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91c8c2aeaa8bae6bb6148d8c20c5a0383f517cd96be31811a84562c9051282ed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91c8c2aeaa8bae6bb6148d8c20c5a0383f517cd96be31811a84562c9051282ed?s=96&d=mm&r=g\",\"caption\":\"Linda Longo\"},\"url\":\"https:\\\/\\\/lightingnewsnow.com\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WAC Group Appoints Dhane Wald Territory Sales Manager - Lighting News Now","description":"New York-based WAC Group has announced that Dhane Wald has been appointed Territory Sales Manager for its Schonbek and Modern Forms brands.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lightingnewsnow.com\/?p=3803","og_locale":"en_US","og_type":"article","og_title":"WAC Group Appoints Dhane Wald Territory Sales Manager - Lighting News Now","og_description":"New York-based WAC Group has announced that Dhane Wald has been appointed Territory Sales Manager for its Schonbek and Modern Forms brands.","og_url":"https:\/\/lightingnewsnow.com\/?p=3803","og_site_name":"Lighting News Now","article_published_time":"2026-07-01T22:12:02+00:00","article_modified_time":"2026-07-01T22:12:03+00:00","og_image":[{"width":1024,"height":583,"url":"http:\/\/lightingnewsnow.com\/wp-content\/uploads\/2026\/07\/Dhane-Wald_1580-1024x583.png","type":"image\/png"}],"author":"Linda Longo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Linda Longo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lightingnewsnow.com\/?p=3803#article","isPartOf":{"@id":"https:\/\/lightingnewsnow.com\/?p=3803"},"author":{"name":"Linda Longo","@id":"https:\/\/lightingnewsnow.com\/#\/schema\/person\/7b91a4fcdfd101c1a8cd62bed02204e5"},"headline":"WAC Group Appoints Dhane Wald Territory Sales Manager","datePublished":"2026-07-01T22:12:02+00:00","dateModified":"2026-07-01T22:12:03+00:00","mainEntityOfPage":{"@id":"https:\/\/lightingnewsnow.com\/?p=3803"},"wordCount":274,"commentCount":0,"image":{"@id":"https:\/\/lightingnewsnow.com\/?p=3803#primaryimage"},"thumbnailUrl":"https:\/\/lightingnewsnow.com\/wp-content\/uploads\/2026\/07\/Dhane-Wald_1580.png","keywords":["Dhane Wald","Modern Forms","Schonbek","WAC Group"],"articleSection":["Business","People"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lightingnewsnow.com\/?p=3803#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lightingnewsnow.com\/?p=3803","url":"https:\/\/lightingnewsnow.com\/?p=3803","name":"WAC Group Appoints Dhane Wald Territory Sales Manager - Lighting News Now","isPartOf":{"@id":"https:\/\/lightingnewsnow.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lightingnewsnow.com\/?p=3803#primaryimage"},"image":{"@id":"https:\/\/lightingnewsnow.com\/?p=3803#primaryimage"},"thumbnailUrl":"https:\/\/lightingnewsnow.com\/wp-content\/uploads\/2026\/07\/Dhane-Wald_1580.png","datePublished":"2026-07-01T22:12:02+00:00","dateModified":"2026-07-01T22:12:03+00:00","author":{"@id":"https:\/\/lightingnewsnow.com\/#\/schema\/person\/7b91a4fcdfd101c1a8cd62bed02204e5"},"description":"New York-based WAC Group has announced that Dhane Wald has been appointed Territory Sales Manager for its Schonbek and Modern Forms brands.","breadcrumb":{"@id":"https:\/\/lightingnewsnow.com\/?p=3803#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lightingnewsnow.com\/?p=3803"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lightingnewsnow.com\/?p=3803#primaryimage","url":"https:\/\/lightingnewsnow.com\/wp-content\/uploads\/2026\/07\/Dhane-Wald_1580.png","contentUrl":"https:\/\/lightingnewsnow.com\/wp-content\/uploads\/2026\/07\/Dhane-Wald_1580.png","width":1580,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/lightingnewsnow.com\/?p=3803#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lightingnewsnow.com\/"},{"@type":"ListItem","position":2,"name":"WAC Group Appoints Dhane Wald Territory Sales Manager"}]},{"@type":"WebSite","@id":"https:\/\/lightingnewsnow.com\/#website","url":"https:\/\/lightingnewsnow.com\/","name":"Lighting News Now","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lightingnewsnow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/lightingnewsnow.com\/#\/schema\/person\/7b91a4fcdfd101c1a8cd62bed02204e5","name":"Linda Longo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/91c8c2aeaa8bae6bb6148d8c20c5a0383f517cd96be31811a84562c9051282ed?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91c8c2aeaa8bae6bb6148d8c20c5a0383f517cd96be31811a84562c9051282ed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91c8c2aeaa8bae6bb6148d8c20c5a0383f517cd96be31811a84562c9051282ed?s=96&d=mm&r=g","caption":"Linda Longo"},"url":"https:\/\/lightingnewsnow.com\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/posts\/3803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3803"}],"version-history":[{"count":1,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/posts\/3803\/revisions"}],"predecessor-version":[{"id":3805,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/posts\/3803\/revisions\/3805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/media\/3804"}],"wp:attachment":[{"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}