{"id":3725,"date":"2026-06-16T19:23:00","date_gmt":"2026-06-16T19:23:00","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=3725"},"modified":"2026-06-16T19:23:01","modified_gmt":"2026-06-16T19:23:01","slug":"ala-gears-up-for-2026-conference-in-tucson","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=3725","title":{"rendered":"ALA Gears Up for 2026 Conference in Tucson"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Lighting industry leaders will gather on September 27-29 for education, networking and business-focused programming at the annual conference.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The American Lighting Association (<a href=\"https:\/\/alalighting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ALA<\/a>) will host its 2026 Annual <a href=\"https:\/\/www.alaconference.com\" target=\"_blank\" rel=\"noreferrer noopener\">Conference<\/a> September 27-29 at The <a href=\"https:\/\/www.marriott.com\/en-us\/hotels\/tuswi-the-westin-la-paloma-resort-and-spa\/overview\/?scid=f2ae0541-1279-4f24-b197-a979c79310b0\" target=\"_blank\" rel=\"noreferrer noopener\">Westin La Paloma Resort<\/a> in Tucson, Arizona. The event brings lighting retailers, manufacturers, manufacturers\u2019 representatives, designers and industry partners together for one of the residential lighting industry\u2019s most focused business gatherings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Built with direct input from ALA members, the conference is designed to address the issues shaping today\u2019s lighting marketplace. This year\u2019s program will feature expert-led sessions on the economic outlook, artificial intelligence, customer experience, emerging market trends and the evolving needs of lighting businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program highlights will include an interactive workshop led by industry expert Matt Rowan on merchandising and connecting with customers, sessions driven by ALA\u2019s Women in Lighting and NextGen Leadership Circle and channel-specific town halls for showrooms, manufacturers and manufacturers\u2019 representatives. Sessions are designed to deliver practical ideas, timely insight and stronger connections across the residential lighting industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve taken a deliberate approach to building an agenda that reflects where our industry is today and where it\u2019s going,\u201d said Gabriel Trinidad of Lighting, Inc. in Austin, Texas, chairman of the ALA Board of Governors. \u201cFrom a showroom perspective, the value of coming together in this setting is second to none. The conversations, the insights and the relationships that come out of this event are critical to running a strong business in today\u2019s market.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Tucson setting will extend the conference experience beyond the meeting room, with networking events, small-group discussions, optional tours (including an Arizona Dark-Sky tour) and outdoor activities designed to help attendees connect in a more relaxed environment. This year\u2019s program will also include a philanthropic networking event benefiting a local Tucson food bank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies are encouraged to bring their teams. ALA is offering a multi-person registration discount for companies sending three or more attendees, making the conference an ideal opportunity for leadership and sales teams as well as emerging leaders to learn together and return with shared ideas for their businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe ALA Annual Conference is one of the few events built specifically around the needs of the residential lighting industry,\u201d said Jon Melchi, president and CEO of the ALA. \u201cIt is where our members can step away from the day-to-day, compare notes with peers, hear directly from experts and return home with stronger relationships and new ideas for their businesses.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.alaconference.com\" target=\"_blank\" rel=\"noreferrer noopener\">Registration<\/a> is now open. Conference details, registration information and the full schedule are available <a href=\"https:\/\/www.alaconference.com\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related articles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lightingnewsnow.com\/?p=3631\">WILLA Honoree to be Named at Lightovation<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lightingnewsnow.com\/?p=2863\">ALA President Weighs in on Supreme Court\u2019s Tariff Ruling \u00a0<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lighting industry leaders will gather on September 27-29 for education, networking and business-focused programming at the annual conference. The American Lighting Association (ALA) will host its 2026 Annual Conference September 27-29 at The Westin La Paloma Resort in Tucson, Arizona. The event brings lighting retailers, manufacturers, manufacturers\u2019 representatives, designers and industry partners together for one&hellip;<\/p>\n","protected":false},"author":2,"featured_media":3726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2,"footnotes":""},"categories":[11],"tags":[53,52,1133,586],"class_list":["post-3725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ala","tag-american-lighting-association","tag-conference","tag-tucson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ALA Gears Up for 2026 Conference in Tucson - Lighting News Now<\/title>\n<meta name=\"description\" content=\"The American Lighting Association (ALA) will host its 2026 Annual Conference September 27-29 in Tucson, Arizona\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=3725\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALA Gears Up for 2026 Conference in Tucson - 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