{"id":3687,"date":"2026-06-15T18:16:08","date_gmt":"2026-06-15T18:16:08","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=3687"},"modified":"2026-06-15T21:08:17","modified_gmt":"2026-06-15T21:08:17","slug":"ny-now-refreshes-brand-adds-to-team","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=3687","title":{"rendered":"NY Now Refreshes Brand, Adds to Team"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The renowned gift, home, and lifestyle trade show \u2013 once known as the New York International Gift Fair \u2013 has announced new branding and new sales and marketing staff.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NY Now has appointed four industry veterans to its sales and marketing team, along with a refreshed brand identity designed to reflect the show\u2019s evolving direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The updated brand identity brings a fresh visual look to <a href=\"https:\/\/nynow.com\" target=\"_blank\" rel=\"noreferrer noopener\">NY Now<\/a> while retaining the name that exhibitors, buyers, and industry partners have known for years. The new team and renewed brand reflect the show\u2019s focus on strengthening relationships and improving the experience for those who participate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by the landmarks that make New York City unmistakably itself,&nbsp; the new brand mark translates one of the city\u2019s most-recognizable shapes (the route emblems of the subway system) into a signature that carries the feeling that this brand belongs in the city that inspired it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNY Now and New York City both have deep roots as centers of connection, commerce and discovery,\u201d said Dorothy Belshaw, CEO of NY Now. \u201cThe new branding leans into those parallels and reflects the City\u2019s bold energy and iconic imagery.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand refresh begins immediately and will culminate in a full environmental rollout at the August show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NY Now has hired new team members with deep industry knowledge to drive the show\u2019s growth with thoughtful and strategic direction. New team members include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ashley Ciofrone, senior manager, customer success<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She brings 13 years of experience in the gift, home, and trade show industry and has been involved with NY NOW throughout her career, building and maintaining relationships with brands across a range of categories. She is focused on customer experience and brand support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Michelle Karol, vice president, business development<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She has more than 18 years of experience in the gift and home industry, with a background in handmade, gift, luxury, and kitchen &amp; table categories. She has worked across several trade shows in business development roles, with a focus on cultivating exhibitor and buyer partnerships. She spent the last 11 years working on the Las Vegas Market and, prior to that, seven years at NY Now with specific oversight of the Handmade division.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leanna Worrall, vice president, business development<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She brings over 20 years of experience in the gift, home, and trade show industry, with a background that spans exhibiting, trade show sales and operations, and permanent showroom leasing. She was with Andmore\/IMC for 12 years and, prior to that, worked seven years on the California Gift Show and San Francisco International Gift Show. She is known for a relationship-driven approach and a focus on helping brands navigate a changing industry landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sarah Zeigler, content and communications lead<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She has more than eight years of experience in the gift and home industries working on the Atlanta Market with a background in marketing communications. She will lead content and communications for NY Now, with a focus on brand storytelling and audience engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re excited to welcome Ashley, Michelle, Leanna, and Sarah to the team,\u201d said Belshaw. \u201cThey each bring deep industry experience and a genuine commitment to the brands and buyers in our community. In addition to their individual contributions, many of them have worked together previously so they create an immediate spirit of collaboration and camaraderie \u2014 essential elements of the team\u2019s culture and an important foundation for effectively serving our customers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The upcoming NY Now show runs August 2-4 at Javits Center in New York City. Click <a href=\"https:\/\/nynow.com\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to register or apply to exhibit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The renowned gift, home, and lifestyle trade show \u2013 once known as the New York International Gift Fair \u2013 has announced new branding and new sales and marketing staff. NY Now has appointed four industry veterans to its sales and marketing team, along with a refreshed brand identity designed to reflect the show\u2019s evolving direction.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":3688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":4,"footnotes":""},"categories":[11],"tags":[1131,33],"class_list":["post-3687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-branding","tag-ny-now"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NY Now Refreshes Brand, Adds to Team - Lighting News Now<\/title>\n<meta name=\"description\" content=\"The renowned gift, home, and lifestyle trade show has announced new branding and new sales and marketing staff.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=3687\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NY Now Refreshes Brand, Adds to Team - 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