{"id":3624,"date":"2026-06-04T17:33:50","date_gmt":"2026-06-04T17:33:50","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=3624"},"modified":"2026-06-04T17:33:50","modified_gmt":"2026-06-04T17:33:50","slug":"adesso-launches-trade-focused-website-to-streamline-ordering","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=3624","title":{"rendered":"Adesso Launches Trade-Focused Website to Streamline Ordering"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Enhanced tools make it easier for customers to better plan and manage their projects.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New York City-based Adesso, Inc. has redesigned its <a href=\"https:\/\/www.AdessoHome.com\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a> with improvements made \u00a0with the needs of trade professionals in mind. The updated platform delivers a more efficient, intuitive experience for designers, retailers, and industry partners while laying the foundation for continued enhancements in the months ahead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new website features a clean, streamlined layout and improved navigation, allowing users to quickly find products, explore collections, and access detailed specifications. Enhanced product pages now include expanded imagery and comprehensive descriptions, providing the clarity needed to confidently specify and source products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To support a more seamless purchasing process, the site introduces an optimized add-to-cart experience and improved product selection tools, including a convenient dropdown menu to view and select alternate finishes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A key highlight of the new platform is its robust trade account functionality. Logged-in users gain access to real-time pricing, product availability, and warehouse information. The system also provides estimated restock dates for out-of-stock items, along with current inventory quantities. The goal is to help empower customers to better plan and manage their projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trade account holders can also:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 View and track complete order history<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Create and organize multiple favorites lists for projects or clients<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Place orders quickly and efficiently through an enhanced checkout experience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead, Adesso will continue to expand the platform with additional tools designed to further support the trade community. Upcoming features include a Find a Sales Rep tool, Store Locator, and enhanced filtering capabilities to improve product discovery and local support. These updates will be rolled out in phases, with ongoing communication to keep customers informed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur goal was to create a digital experience that works as hard as our customers do,\u201d said Chris Banning, senior vice president of sales. \u201cThis new platform is designed to provide the tools, transparency, and speed that today\u2019s trade professionals expect and we\u2019re committed to continuing to evolve it.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related articles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lightingnewsnow.com\/?p=2185\">Adesso Home Appoints Chris Banning as Senior Vice President, Sales<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enhanced tools make it easier for customers to better plan and manage their projects. New York City-based Adesso, Inc. has redesigned its website with improvements made \u00a0with the needs of trade professionals in mind. The updated platform delivers a more efficient, intuitive experience for designers, retailers, and industry partners while laying the foundation for continued&hellip;<\/p>\n","protected":false},"author":2,"featured_media":3625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":35,"footnotes":""},"categories":[11],"tags":[29,674,226],"class_list":["post-3624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-adesso","tag-adesso-home","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adesso Launches Trade-Focused Website to Streamline Ordering - Lighting News Now<\/title>\n<meta name=\"description\" content=\"Adesso, Inc. has redesigned its website with improvements made with the needs of trade professionals in mind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=3624\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adesso Launches Trade-Focused Website to Streamline Ordering - 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