{"id":3385,"date":"2026-05-08T18:48:02","date_gmt":"2026-05-08T18:48:02","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=3385"},"modified":"2026-05-08T18:48:03","modified_gmt":"2026-05-08T18:48:03","slug":"the-quick-rise-and-fall-of-shop-houzz","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=3385","title":{"rendered":"The Quick Rise &amp; Fall of ShopHouzz"},"content":{"rendered":"\n<p><strong>As your last stop at the gas station demonstrated, a lot can happen in six months. For example, ShopHouzz.com opened for business in fall and just announced its closure in May.<\/strong><\/p>\n\n\n\n<p>Following the proverb \u201cNecessity is the mother of invention,\u201d the popular online platform Houzz got its start in 2009 after husband-and-wife team Adi Tatarko and Alon Cohen were frustrated by their efforts to find qualified professionals to help with their remodeling project.<\/p>\n\n\n\n<p>According to published reports, Cohen originally created and coded the Houzz.com website himself and the duo reached out to local Bay Area architects and remodelers to share images of their work to inspire other California homeowners who were looking to make home improvements. Word spread and <a href=\"https:\/\/www.houzz.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Houzz.com<\/a> became a company in 2010.<\/p>\n\n\n\n<p>As the site\u2019s reputation grew nationwide, more categories and services were added. In 2014, Houzz went global, establishing offices in the U.K., Germany, &nbsp;Europe, Asia, and Australia. &nbsp;Proprietary tools such as Site Designer, Houzz Pro, View in My Room, Visual Match technology and a HouzzTV video series followed. Eventually a marketplace feature debuted where manufacturers could list merchandise for sale under a \u201cShop\u201d tab on the main Houzz site.<\/p>\n\n\n\n<p>According to the privacy policy <a href=\"https:\/\/www.houzz.com\/privacyPolicy\" target=\"_blank\" rel=\"noreferrer noopener\">statement<\/a> on Houzz.com, \u201cas of August 5, 2025, Shop Houzz is operated by Cart.com Holdings 2, LLC (Cart d\/b\/a Shop Houzz). Shop Houzz is responsible for managing orders, payments, returns, and customer service.\u201d<\/p>\n\n\n\n<p>The following month, September 2025, <a href=\"https:\/\/shophouzz.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShopHouzz.com<\/a> debuted as a designated marketplace. Lighting was among the categories offered, along with furniture, bath fixtures and vanities, kitchen products, outdoor lifestyle and d\u00e9cor, accessories, and more.<\/p>\n\n\n\n<p>The purpose of ShopHouzz.com was strictly transactional, unlike Houzz.com, which continues to promote home improvement ideas and resources for finding local remodeling and construction professionals.<\/p>\n\n\n\n<p>Much like Amazon Marketplace and similar platforms, ShopHouzz.com operated as a vendor program that uses third-party sellers. Part of the allure of shopping on it was that most of the vendors offered free shipping. Since the launch of ShopHouzz,com through present day, there is no longer a marketplace or \u201cShop\u201d function on the regular Houzz site.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.consumeraffairs.com\/furniture\/houzz.html?page=2#:~:text=As%20you%20noted%2C%20as%20of,access%20to%20those%20order%20systems.\" target=\"_blank\" rel=\"noreferrer noopener\">response<\/a> on the Consumers Affairs site from Houzz to a marketplace customer seeking a refund on a defective lamp explained that since \u201ca separate entity (Cart.com) took over the Houzz ecommerce business on August 5, Houzz no longer has access to those order systems.\u201d<\/p>\n\n\n\n<p>This week, ShopHouzz.com issued the following statement on its site:&nbsp;<\/p>\n\n\n\n<p><em>After careful consideration, we have made the difficult decision to close operations. We are deeply grateful for your support and trust, and we sincerely thank you for choosing us to be part of how you create your dream home.<\/em><\/p>\n\n\n\n<p><em>As we wind down operations, we will continue to fulfill all outstanding orders and provide support for your recent purchases\u2026 From all of us, thank you for being part of our journey.<\/em><\/p>\n\n\n\n<p>There is also this disclaimer<em>: &nbsp;Shop Houzz operates independently and has no affiliation with Houzz.com or Houzz Pro. The Houzz platform and its services are unaffected by this announcement and continue to operate as usual.<\/em><\/p>\n\n\n\n<p><em>Lighting News Now<\/em> has reached out to <a href=\"https:\/\/cart.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cart.com<\/a> for comment on the sudden closure of ShopHouzz, but has not yet heard back as of press time. This is a developing story with details added as they become available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As your last stop at the gas station demonstrated, a lot can happen in six months. For example, ShopHouzz.com opened for business in fall and just announced its closure in May. Following the proverb \u201cNecessity is the mother of invention,\u201d the popular online platform Houzz got its start in 2009 after husband-and-wife team Adi Tatarko&hellip;<\/p>\n","protected":false},"author":2,"featured_media":3386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":64,"footnotes":""},"categories":[11],"tags":[84,1038,1037],"class_list":["post-3385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ecommerce","tag-houzz","tag-shophouzz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Quick Rise &amp; Fall of ShopHouzz - Lighting News Now<\/title>\n<meta name=\"description\" content=\"ShopHouzz opened for business as a dedicated marketplace for home goods in September and just announced its closure in May.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=3385\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Quick Rise &amp; 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