{"id":307,"date":"2025-01-27T18:15:13","date_gmt":"2025-01-27T18:15:13","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=307"},"modified":"2025-01-29T20:31:00","modified_gmt":"2025-01-29T20:31:00","slug":"how-the-colors-of-the-year-can-make-a-showroom-money","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=307","title":{"rendered":"How to Leverage the Colors of the Year to Increase Showroom Sales"},"content":{"rendered":"\n

Every year, the major paint companies select what they determine to be the \u201cColor of the Year\u201d \u2014 and for the most part, such announcements don\u2019t translate into lighting sales as these colors are typically found on walls, home accessories, and apparel.<\/p>\n\n\n\n

Pantone \u2013 the company with the most consumer recognition and media attention for its annual choice \u2013 states that the purpose of its Color of the Year is to \u201ccapture the global zeitgeist and express a global mood and an attitude reflecting collective desire in the form of a single, distinct hue.\u201d<\/p>\n\n\n\n

For 2025, the Pantone Color Institute selected PANTONE 17-1230 Mocha Mousse<\/a>, which it describes as a \u201cwarming, brown hue imbued with richness. It nurtures us with its suggestion of the delectable qualities of chocolate and coffee.\u201d<\/p>\n\n\n\n

Benjamin Moore selected Cinnamon Slate 2113-40<\/a> as its 2025 Color of the Year, describing it as \u201ca delicate mix of heathered plum and velvety brown\u2026this nuanced color brings a smooth familiarity to any design.\u201d<\/p>\n\n\n\n

And the star of Sherwin Williams\u2019 2025 Colormix\u00ae Forecast is Grounded SW 6089<\/a>, described as a \u201cversatile brown that imparts richness and the stability of a refined earthen tone.\u201d<\/p>\n\n\n\n

Why should you care?<\/strong><\/p>\n\n\n\n

While not being directly connected to lighting \u2013 for example, as a finish option \u2013 the paint companies\u2019 Colors of the Year can<\/em> boost lighting showroom sales, if you know how to utilize that information. <\/p>\n\n\n\n

Tim Stumm, creative director for manufacturer Z-Lite<\/a>, has paid close attention to trends affecting the consumer market since his days as a manager for retailers such as Meletio, Lights Fantastic Pro, and Morrison Supply where he regularly translated macro trends into business opportunities.<\/p>\n\n\n\n

When I asked Stumm how he would distill the 2025 trend information for lighting retailers, he noted that the common theme is comfort. \u201cThese colors are supposed to envelope you in warmth, like a hug,\u201d he explains.<\/p>\n\n\n\n

Showrooms should tap into that idea of cozy comfort and create a vignette featuring relaxed elegance that is aspirational, and yet relatable, to the vibe customers are looking for in their homes.  <\/p>\n\n\n\n

How to make Colors of the Year work for you<\/strong><\/p>\n\n\n\n

Is it worth promoting a Color of the Year in your showroom? \u201cI think so,\u201d answers Stumm. \u201cWhether you agree with the choice for Color of the Year or not, promoting it conveys that your showroom is on trend,\u201d Stumm says. \u201cConsumers and designers will immediately realize that your showroom staff knows what is going on in the design world and that yours is a showroom that they should be in.\u201d<\/p>\n\n\n\n

When it comes to visual merchandising, Stumm likes to go big. Instead of a subtle countertop display depicting the Color of the Year, he advises, \u201cGo all the way and fully embrace that color. Paint a wall [or walk-around panel display] and set the stage with the right fixture and the right style.\u201d<\/p>\n\n\n\n

How many fixtures should be in the vignette? \u201cI would just do one,\u201d Stumm advises, adding, \u201cThe first impression should be the color.\u201d The display should have the color\u2019s name, along with the \u201cColor of the Year\u201d affiliation.   <\/p>\n\n\n\n

To maximize the time and effort of painting a wall or panel in the Color of the Year, Stumm recommends highlighting the display for four months \u2014 but to keep the presentation fresh by swapping out the fixture and accessories every 30 days.<\/p>\n\n\n\n

Accessorizing doesn\u2019t have to cost a lot. \u201cPull from what you already have in the showroom, such as an overstuffed chair, an area rug, or a table,\u201d Stumm comments. \u201cIf you want to set the display apart even further, put a mannequin in there from a women\u2019s store down the street outfitted with a purse or dress that complements the Color of the Year. You are cross-promoting the local boutique in return for a unique prop that you didn\u2019t have to buy.\u201d<\/p>\n\n\n\n

Refresh the display regularly. \u201cBy changing up the look, you keep the staff involved and interested,\u201d Stumm remarks. \u201cYou can have a PK training from an interior designer in the community or an employee from the local paint store who can work with your team and help them identify what fixtures and finishes the Color of the Year goes with so they can convey that information when talking with consumers. They are a great resource since they are knowledgeable about the color trends.\u201d<\/p>\n\n\n\n

Seize the opportunity to move old stock<\/strong><\/p>\n\n\n\n

All of this year\u2019s Colors of the Year revolve around warm neutral hues, and there are plenty of fixtures \u2013 new and not-so-new \u2013 that can work well against that backdrop. \u201cAnything with natural materials or warm finishes (i.e. rubbed brass or warm bronze) would complement it,\u201d Stumm remarks, adding that you could also use fixtures with matte black or matte white finishes as \u201cneutrals.\u201d<\/p>\n\n\n\n

A fresh new background is also a great opportunity to promote fixtures that have been in the showroom for some time. \u201cIn my retail past, I\u2019ve merchandised both ways \u2014 highlighting older fixtures as well as new. In one dramatic visual display, I used these large, avant-garde fixtures we had in the showroom that hadn\u2019t sold in years, but because I merchandised them in a new display, they suddenly started selling,\u201d Stumm says.<\/p>\n\n\n\n

A Color of the Year display will attract attention because of its timeliness. \u201cWhatever fixture you choose for the display is going to sell \u2014 so if you want to move a particular product, consider putting that in,\u201d  Stumm comments. Most times, a customer is not going to know how long a product has been around. \u201cIt\u2019s the look of the display and the way you present the product that sells it and resonates with customers and designers,\u201d he says.<\/p>\n\n\n\n

Where should I put the display?<\/strong><\/p>\n\n\n\n

Stumm recommends placing it near the entrance of the showroom. \u201cLet consumers and designers see it as they walk in so they immediately understand that you know the latest design trends,\u201d he comments.<\/p>\n\n\n\n

If your showroom doesn\u2019t already have a POS or POP at the front of your store that people see the minute they come in, now is the time to start. The Color of the Year presentation is a great kick off to the first quarter of the year. To change up the look fairly easily, consider using wallpaper, paint, stucco, or even faux brick as backgrounds throughout the year, also having members of the staff choose a fixture to highlight in the monthly vignette is an effective way to get everyone involved.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every year, the major paint companies select what they determine to be the \u201cColor of the Year\u201d \u2014 and for the most part, such announcements don\u2019t translate into lighting sales as these colors are typically found on walls, home accessories, and apparel. Pantone \u2013 the company with the most consumer recognition and media attention for…<\/p>\n","protected":false},"author":2,"featured_media":308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":444,"footnotes":""},"categories":[11],"tags":[59,56,57,58,60],"class_list":["post-307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-benjamin-moore","tag-color-of-the-year","tag-pantone","tag-sherwin-williams","tag-z-lite"],"yoast_head":"\nHow to Leverage the Colors of the Year to Increase Showroom Sales - Lighting News Now<\/title>\n<meta name=\"description\" content=\"The paint companies\u2019 Colors of the Year\u00a0can\u00a0boost lighting showroom sales, if you know how to utilize that information.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=307\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Leverage the Colors of the Year to Increase Showroom Sales - 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