{"id":3020,"date":"2026-03-23T17:39:12","date_gmt":"2026-03-23T17:39:12","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=3020"},"modified":"2026-03-30T17:42:39","modified_gmt":"2026-03-30T17:42:39","slug":"high-income-earners-still-spending-on-the-home","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=3020","title":{"rendered":"High-Income Earners Still Spending on the Home"},"content":{"rendered":"\n

New exclusive Consumer Insights Now<\/em> research shows high-income consumers continue to drive home furnishings purchasing \u2014 and gives insights into their plans to buy lamps and fixtures.<\/strong><\/p>\n\n\n\n

By Julie A. Palm<\/em><\/p>\n\n\n\n

High-income consumers plan to continue spending on home furnishings in 2026, cementing a pattern of strength in the high-end of the market, according to new exclusive  Consumer Insights Now<\/a><\/em> research.<\/p>\n\n\n\n

According to the survey results, households making $150,000 or more annually plan to purchase three home furnishings products in 2026 and plan to spend $5,000 in total. That\u2019s 1.7 times more than households earning $150,000 or less.<\/p>\n\n\n\n

And while 39% of these consumers rate the overall economy as \u201cfair\u201d and only 26% say it\u2019s \u201cgood,\u201d they are bullish about their own lives, with 77% deeming their own financial situation \u201cexcellent\u201d or \u201cgood.\u201d Only 2% say their finances are \u201cterrible\u201d or \u201cpoor.\u201d<\/p>\n\n\n\n

These results are in line with other reports that high earners are helping to drive what has become a K-shaped economy<\/a>, with high-income consumers spending more freely while lower- and middle-income consumers are struggling.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

CIN<\/em> research is conducted twice a year on behalf of Lighting News Now<\/em> and its sister publications Home News Now<\/em>, Casual News Now<\/em>, Design News Now<\/em> and Bedding News Now<\/em>. This spring\u2019s edition, sponsored by Bread Financial, focuses on high-income consumers: their plans for purchasing home furnishings, shopping preferences, feelings about interior designers and the style of their homes, and more. The survey also asked about lighting. More on that in a moment.<\/p>\n\n\n\n

Quality and brands matter<\/strong><\/p>\n\n\n\n

But first, there are a few other general findings to note.<\/p>\n\n\n\n

Nine out of 10 high-income consumers say they are willing to pay more for quality, and more than six in 10 seek brand names when shopping for furniture and accessories, according to the CIN<\/em> results.<\/p>\n\n\n\n

These shoppers see brand names as a stand-in for quality, trust and dependability. Interestingly, those earning from $175,000 to $199,000 place the most importance on brands (75%). That\u2019s compared with 58% of those earning $250,000 or more.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Thoughts on lighting<\/strong><\/p>\n\n\n\n

A little more than one-quarter of high earners plan to buy lamps this year, behind sofas\/sectionals, area rugs and a mattress for the primary bedroom.<\/p>\n\n\n\n

When it comes to purchasing lamps, these consumers are more interested in the feeling new lighting will give them rather than functional needs.<\/p>\n\n\n\n

Three-quarters of high-income consumers say they prioritize lamps that will help them create a \u201ccozy and comfortable\u201d environment, while one-quarter of these lamp shoppers are seeking task lighting to help them work, read or do other activities.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

According to the research, high earners in the market for lamps are seeking:<\/p>\n\n\n\n

75%      Floor lamps                   <\/p>\n\n\n\n

67%      Table lamps                   <\/p>\n\n\n\n

40%      Desk lamps                    <\/p>\n\n\n\n

14%      Task lamps<\/p>\n\n\n\n

Fewer high-income consumers \u2013 just 12% \u2013 are in the market for fixtures, perhaps representing a marketing opportunity for retailers that want to drive up that number.                   <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

When it comes to fixtures, these shoppers plan to buy:<\/p>\n\n\n\n

67%      Flush\/semi-flush-mount ceiling fixtures     <\/p>\n\n\n\n

43%      Chandeliers   <\/p>\n\n\n\n

39%      Pendants         <\/p>\n\n\n\n

31%      Sconces           <\/p>\n\n\n\n

22%      Other wall-mounted fixtures               <\/p>\n\n\n\n

High earners don\u2019t seem to be content living with unsatisfactory lighting. Seven out of 10 say they have updated the lighting fixtures since purchasing their homes.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

About the research<\/strong><\/p>\n\n\n\n

This spring\u2019s CIN<\/em> research surveyed 825 U.S. consumers with annual household incomes of $150,000 a year who have purchased \u2013 or plan to purchase \u2013 home furnishings in 2026. The survey was fielded in February. Veteran consumer researcher Dana French conducts the CIN<\/em> survey<\/p>\n","protected":false},"excerpt":{"rendered":"

New exclusive Consumer Insights Now research shows high-income consumers continue to drive home furnishings purchasing \u2014 and gives insights into their plans to buy lamps and fixtures. By Julie A. Palm High-income consumers plan to continue spending on home furnishings in 2026, cementing a pattern of strength in the high-end of the market, according to…<\/p>\n","protected":false},"author":2,"featured_media":3028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":152,"footnotes":""},"categories":[11,391],"tags":[197,198,581,942,200],"class_list":["post-3020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-featured","tag-cin","tag-consumer-insights-now","tag-consumer-survey","tag-high-income","tag-lighting-purchases"],"yoast_head":"\nHigh-Income Earners Still Spending on the Home - Lighting News Now<\/title>\n<meta name=\"description\" content=\"Recent Consumer Insights Now research reveals that high-income consumers plan to spend on three areas of home furnishings products in 2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=3020\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"High-Income Earners Still Spending on the Home - Lighting News Now\" \/>\n<meta property=\"og:description\" content=\"Recent Consumer Insights Now research reveals that high-income consumers plan to spend on three areas of home furnishings products in 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lightingnewsnow.com\/?p=3020\" \/>\n<meta property=\"og:site_name\" content=\"Lighting News Now\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T17:39:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T17:42:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/lightingnewsnow.com\/wp-content\/uploads\/2026\/03\/Julie-banner_1580-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1580\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Linda Longo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julie A. 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