{"id":2794,"date":"2026-02-11T18:26:22","date_gmt":"2026-02-11T18:26:22","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=2794"},"modified":"2026-02-11T18:28:59","modified_gmt":"2026-02-11T18:28:59","slug":"wac-group-launches-new-brand","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=2794","title":{"rendered":"WAC Group Launches New Brand"},"content":{"rendered":"\n

Lighting showrooms that do business in the commercial and hospitality space will be pleased to see a new brand of products on the market that target their needs. <\/strong><\/p>\n\n\n\n

New York-based WAC Group<\/a> has launched WAC Architectural<\/a>, a commercial specification lighting brand that expands the WAC brand with a portfolio of precision-engineered luminaires designed for project-driven applications. Among the architectural products offered are advanced track systems, high-performance linear solutions, and robust exterior fixtures. According to the company, each product is engineered for optical excellence, sophisticated beam control, architectural coherence, and a high degree of design flexibility.<\/p>\n\n\n\n

\u201cGreat lighting design begins with collaboration and thoughtful innovation,\u201d said Thomas Wang, Head of Global Development at WAC Group. \u201cWAC Architectural is founded on four core strengths: a New York-based headquarters, precision manufacturing at our state-of-the-art facility in Thailand, technology developed in close partnership with designers and built for project-driven applications, and a strong commitment to sustainable, long-term performance.\u201d<\/p>\n\n\n\n

The new brand benefits from WAC Group\u2019s end-to-end integrated manufacturing model to ensure quality control, rapid customization, and environmentally responsible production practices that meet the rigorous standards of modern commercial environments.<\/p>\n\n\n\n

WAC credits its New York City base with shaping its standards for precision and accountability. By manufacturing in its own facilities in Thailand, the company notes that it can provide consistent, scalable execution worldwide.<\/p>\n\n\n\n

\u201cBuilding upon WAC Group\u2019s strong heritage, we\u2019re excited to debut our newly launched commercial specification brand, WAC Architectural, at Light + Building 2026,\u201d according to Keith Eagle, VP\/Business Development at WAC Group. \u201cThe fair offers a global platform for us to connect with customers, partners and industry leaders and showcase WAC Group\u2019s portfolio of precision-engineered luminaires designed specifically for project-driven applications.\u201d<\/p>\n\n\n\n

According to Jenifer Walsh, CMO for WAC Group, \u201cFor over 40 years, the WAC Group family of brands has been united by a single mission: to bring smart, sustainable, and beautiful light to every environment. From residential to large-scale architectural projects, we have built a reputation for innovation, quality, and design, and today, that legacy continues with the launch of WAC Architectural.  Taking ourselves on a listen-and-learn journey, WAC Architectural was developed with the specifier at the core of our product development.  The result is a commercial portfolio that empowers customers and partners to shape light with accuracy, consistency, and creative freedom.\u201d<\/p>\n\n\n\n

WAC Group is able to offer comprehensive custom capabilities to support projects that require tailored lighting solutions beyond the standard catalog. With in-house design, engineering, prototyping, and manufacturing, WAC collaborates directly with architects and lighting designers to adapt products, develop specialty luminaires, or create fully bespoke pieces.<\/p>\n\n\n\n

The company\u2019s custom expertise includes Schonbek, the Upstate New York manufacturer whose century-long legacy of handcrafted crystal and artistry enables one-of-a-kind decorative statements for luxury residential, hospitality, and commercial spaces.<\/p>\n\n\n\n

Related articles<\/strong><\/p>\n\n\n\n

WAC Group Debuts CEU Course on Technology & Trends for Decorative Lighting<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Lighting showrooms that do business in the commercial and hospitality space will be pleased to see a new brand of products on the market that target their needs. New York-based WAC Group has launched WAC Architectural, a commercial specification lighting brand that expands the WAC brand with a portfolio of precision-engineered luminaires designed for project-driven applications. Among the…<\/p>\n","protected":false},"author":2,"featured_media":2796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":130,"footnotes":""},"categories":[11],"tags":[859,860,858,20],"class_list":["post-2794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-new-brand","tag-specification-market","tag-wac-architectural","tag-wac-group"],"yoast_head":"\nWAC Group Launches New Brand - Lighting News Now<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=2794\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WAC Group Launches New Brand - Lighting News Now\" \/>\n<meta property=\"og:description\" content=\"Lighting showrooms that do business in the commercial and hospitality space will be pleased to see a new brand of products on the market that target their needs. 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