{"id":258,"date":"2025-01-18T20:04:07","date_gmt":"2025-01-18T20:04:07","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=258"},"modified":"2025-01-18T20:04:07","modified_gmt":"2025-01-18T20:04:07","slug":"wac-launches-new-identity-unifying-wac-lighting-modern-forms-and-schonbek","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=258","title":{"rendered":"WAC Launches New Identity, Unifying WAC Lighting, Modern Forms &amp; Schonbek"},"content":{"rendered":"\n<p>The recent Lightovation show in Dallas marked the official launch of\u00a0WAC Group, a new collective for WAC&#8217;s distinctive lighting and smart fans brands along with the tagline \u201cTechnology Illuminated.\u201d Lightovation was also the site of a massive 40th anniversary celebration in the company&#8217;s newly renovated and connected showrooms.<\/p>\n\n\n\n<p>The new parent brand, WAC Group, brings together <a href=\"http:\/\/www.waclighting.com\" target=\"_blank\" rel=\"noreferrer noopener\">WAC Lighting<\/a>\u00ae,\u00a0<a href=\"https:\/\/www.modernforms.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Modern Forms<\/a>\u00ae,\u00a0<a href=\"https:\/\/schonbek.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schonbek<\/a>\u00ae, AiSPIRE\u00ae,\u00a0<a href=\"https:\/\/waclighting.com\/category-landing\/limited\/\" target=\"_blank\" rel=\"noreferrer noopener\">WAC Limited<\/a>, and WAC Landscape Lighting under one umbrella, creating a one-stop destination for lighting and fan solutions in residential and commercial spaces.<\/p>\n\n\n\n<p>The unified portfolio provides lighting showrooms, homeowners, architects, interior designers, lighting designers, landscapers, integrators, and other professionals with a diverse range of products spanning various styles, price points, and advanced lighting and fan technologies.<\/p>\n\n\n\n<p>WAC Group will continue to offer cutting-edge products and services as the demand for smart, efficient, and sustainable lighting increases.&nbsp; \u201cWAC Group combines our heritage of design with the latest technology,\u201d said Becki Li, President of WAC Lighting. \u201cBy bringing our brands together, we\u2019re enhancing our ability to provide innovative solutions that not only illuminate spaces but improve how people use light \u2014 making environments smarter and more energy-efficient.\u201d<\/p>\n\n\n\n<p>Added Jenifer Walsh, Chief Marketing Officer, \u201cWe\u2019re creating a future where lighting is more than just lighting.&nbsp; It\u2019s lighting technology that is more intuitive, efficient, and inspiring than ever before. By unifying our portfolio of brands, we\u2019re setting new industry standards in function and design and delivering this broad range of innovative solutions to our customers.<\/p>\n\n\n\n<p>The WAC Group will maintain its individual brands\u2019 names, websites, and teams while offering a streamlined approach to servicing lighting professionals and end-users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recent Lightovation show in Dallas marked the official launch of\u00a0WAC Group, a new collective for WAC&#8217;s distinctive lighting and smart fans brands along with the tagline \u201cTechnology Illuminated.\u201d Lightovation was also the site of a massive 40th anniversary celebration in the company&#8217;s newly renovated and connected showrooms. The new parent brand, WAC Group, brings&hellip;<\/p>\n","protected":false},"author":2,"featured_media":259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":122,"footnotes":""},"categories":[11],"tags":[22,23,20,21],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-modern-forms","tag-schonbek","tag-wac-group","tag-wac-lighting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WAC Launches New Identity, Unifying WAC Lighting, Modern Forms &amp; Schonbek - Lighting News Now<\/title>\n<meta name=\"description\" content=\"The recent Lightovation show marked the official launch of\u00a0WAC Group, a new collective for all of WAC Lighting&#039;s brands\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=258\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WAC Launches New Identity, Unifying WAC Lighting, Modern Forms &amp; Schonbek - Lighting News Now\" \/>\n<meta property=\"og:description\" content=\"The recent Lightovation show marked the official launch of\u00a0WAC Group, a new collective for all of WAC Lighting&#039;s brands\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lightingnewsnow.com\/?p=258\" \/>\n<meta property=\"og:site_name\" content=\"Lighting News Now\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-18T20:04:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/lightingnewsnow.com\/wp-content\/uploads\/2025\/01\/WAC-Group_900.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Linda Longo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Longo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258\"},\"author\":{\"name\":\"Linda Longo\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/#\\\/schema\\\/person\\\/7b91a4fcdfd101c1a8cd62bed02204e5\"},\"headline\":\"WAC Launches New Identity, Unifying WAC Lighting, Modern Forms &amp; Schonbek\",\"datePublished\":\"2025-01-18T20:04:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258\"},\"wordCount\":286,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lightingnewsnow.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/WAC-Group_900.png\",\"keywords\":[\"Modern Forms\",\"Schonbek\",\"WAC Group\",\"WAC Lighting\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258\",\"url\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258\",\"name\":\"WAC Launches New Identity, Unifying WAC Lighting, Modern Forms &amp; Schonbek - Lighting News Now\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lightingnewsnow.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/WAC-Group_900.png\",\"datePublished\":\"2025-01-18T20:04:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/#\\\/schema\\\/person\\\/7b91a4fcdfd101c1a8cd62bed02204e5\"},\"description\":\"The recent Lightovation show marked the official launch of\u00a0WAC Group, a new collective for all of WAC Lighting's brands\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258#primaryimage\",\"url\":\"https:\\\/\\\/lightingnewsnow.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/WAC-Group_900.png\",\"contentUrl\":\"https:\\\/\\\/lightingnewsnow.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/WAC-Group_900.png\",\"width\":900,\"height\":300,\"caption\":\"image of new WAC Group logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/?p=258#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lightingnewsnow.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WAC Launches New Identity, Unifying WAC Lighting, Modern Forms &amp; Schonbek\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/#website\",\"url\":\"https:\\\/\\\/lightingnewsnow.com\\\/\",\"name\":\"Lighting News Now\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lightingnewsnow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lightingnewsnow.com\\\/#\\\/schema\\\/person\\\/7b91a4fcdfd101c1a8cd62bed02204e5\",\"name\":\"Linda Longo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91c8c2aeaa8bae6bb6148d8c20c5a0383f517cd96be31811a84562c9051282ed?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91c8c2aeaa8bae6bb6148d8c20c5a0383f517cd96be31811a84562c9051282ed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91c8c2aeaa8bae6bb6148d8c20c5a0383f517cd96be31811a84562c9051282ed?s=96&d=mm&r=g\",\"caption\":\"Linda Longo\"},\"url\":\"https:\\\/\\\/lightingnewsnow.com\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WAC Launches New Identity, Unifying WAC Lighting, Modern Forms &amp; Schonbek - Lighting News Now","description":"The recent Lightovation show marked the official launch of\u00a0WAC Group, a new collective for all of WAC Lighting's brands","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lightingnewsnow.com\/?p=258","og_locale":"en_US","og_type":"article","og_title":"WAC Launches New Identity, Unifying WAC Lighting, Modern Forms &amp; Schonbek - Lighting News Now","og_description":"The recent Lightovation show marked the official launch of\u00a0WAC Group, a new collective for all of WAC Lighting's brands","og_url":"https:\/\/lightingnewsnow.com\/?p=258","og_site_name":"Lighting News Now","article_published_time":"2025-01-18T20:04:07+00:00","og_image":[{"width":900,"height":300,"url":"http:\/\/lightingnewsnow.com\/wp-content\/uploads\/2025\/01\/WAC-Group_900.png","type":"image\/png"}],"author":"Linda Longo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Linda Longo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lightingnewsnow.com\/?p=258#article","isPartOf":{"@id":"https:\/\/lightingnewsnow.com\/?p=258"},"author":{"name":"Linda Longo","@id":"https:\/\/lightingnewsnow.com\/#\/schema\/person\/7b91a4fcdfd101c1a8cd62bed02204e5"},"headline":"WAC Launches New Identity, Unifying WAC Lighting, Modern Forms &amp; Schonbek","datePublished":"2025-01-18T20:04:07+00:00","mainEntityOfPage":{"@id":"https:\/\/lightingnewsnow.com\/?p=258"},"wordCount":286,"commentCount":0,"image":{"@id":"https:\/\/lightingnewsnow.com\/?p=258#primaryimage"},"thumbnailUrl":"https:\/\/lightingnewsnow.com\/wp-content\/uploads\/2025\/01\/WAC-Group_900.png","keywords":["Modern Forms","Schonbek","WAC Group","WAC Lighting"],"articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lightingnewsnow.com\/?p=258#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lightingnewsnow.com\/?p=258","url":"https:\/\/lightingnewsnow.com\/?p=258","name":"WAC Launches New Identity, Unifying WAC Lighting, Modern Forms &amp; Schonbek - Lighting News Now","isPartOf":{"@id":"https:\/\/lightingnewsnow.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lightingnewsnow.com\/?p=258#primaryimage"},"image":{"@id":"https:\/\/lightingnewsnow.com\/?p=258#primaryimage"},"thumbnailUrl":"https:\/\/lightingnewsnow.com\/wp-content\/uploads\/2025\/01\/WAC-Group_900.png","datePublished":"2025-01-18T20:04:07+00:00","author":{"@id":"https:\/\/lightingnewsnow.com\/#\/schema\/person\/7b91a4fcdfd101c1a8cd62bed02204e5"},"description":"The recent Lightovation show marked the official launch of\u00a0WAC Group, a new collective for all of WAC Lighting's brands","breadcrumb":{"@id":"https:\/\/lightingnewsnow.com\/?p=258#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lightingnewsnow.com\/?p=258"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lightingnewsnow.com\/?p=258#primaryimage","url":"https:\/\/lightingnewsnow.com\/wp-content\/uploads\/2025\/01\/WAC-Group_900.png","contentUrl":"https:\/\/lightingnewsnow.com\/wp-content\/uploads\/2025\/01\/WAC-Group_900.png","width":900,"height":300,"caption":"image of new WAC Group logo"},{"@type":"BreadcrumbList","@id":"https:\/\/lightingnewsnow.com\/?p=258#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lightingnewsnow.com\/"},{"@type":"ListItem","position":2,"name":"WAC Launches New Identity, Unifying WAC Lighting, Modern Forms &amp; Schonbek"}]},{"@type":"WebSite","@id":"https:\/\/lightingnewsnow.com\/#website","url":"https:\/\/lightingnewsnow.com\/","name":"Lighting News Now","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lightingnewsnow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/lightingnewsnow.com\/#\/schema\/person\/7b91a4fcdfd101c1a8cd62bed02204e5","name":"Linda Longo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/91c8c2aeaa8bae6bb6148d8c20c5a0383f517cd96be31811a84562c9051282ed?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91c8c2aeaa8bae6bb6148d8c20c5a0383f517cd96be31811a84562c9051282ed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91c8c2aeaa8bae6bb6148d8c20c5a0383f517cd96be31811a84562c9051282ed?s=96&d=mm&r=g","caption":"Linda Longo"},"url":"https:\/\/lightingnewsnow.com\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/posts\/258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=258"}],"version-history":[{"count":1,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/posts\/258\/revisions"}],"predecessor-version":[{"id":260,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/posts\/258\/revisions\/260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=\/wp\/v2\/media\/259"}],"wp:attachment":[{"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lightingnewsnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}