{"id":2540,"date":"2026-01-19T22:23:33","date_gmt":"2026-01-19T22:23:33","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=2540"},"modified":"2026-01-20T13:53:24","modified_gmt":"2026-01-20T13:53:24","slug":"they-came-they-placed-lightovation-orders","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=2540","title":{"rendered":"They Came, They Saw, They Placed Lightovation Orders"},"content":{"rendered":"\n

Lighting showrooms discuss what caught their eye at Lightovation, their buying criteria, and how they felt about the show opening on a Saturday again. <\/strong><\/p>\n\n\n\n

Exhibitors \u2013 and even retailers \u2013 attending Lightovation who wondered before opening day whether the January show would feel like the strong markets of years past or would have its momentum dampened by winter storms (like last year) or a rampant flu season were pleasantly surprised.  <\/p>\n\n\n\n

\u201cThis edition of Lightovation was a positive start to the year, and we saw exceptional energy and commerce taking place during the show,\u201d said Cindy Morris, president and CEO of Dallas Market Center (DMC). \u201cLighting professionals arrived with clear buying objectives, strong engagement, and enthusiasm for discovering new products and placing orders. These results underscore Lightovation\u2019s position as the leading residential lighting marketplace in North America.\u201d<\/p>\n\n\n\n

\"\"
Quorum celebrated its 45th anniversary with a completely renovated showroom.<\/em><\/figcaption><\/figure>\n\n\n\n

According to DMC, this month\u2019s Lightovation delivered its strongest show attendance in multiple years with buyers hailing from all 50 states and beyond. Noting a 25% increase in retail showrooms and trade professionals, DMC stats revealed that interior designers, architects, builders, and kitchen and bath centers made the trek to the DMC campus to view new lighting products, attend seminars and tours, and participate in the Design + Build Day, which offered special educational programming.<\/p>\n\n\n\n

\"\"
The Titizian family turned out to celebrate Avenue Lighting\u2019s new showroom.<\/em><\/figcaption><\/figure>\n\n\n\n

Lighting showrooms that I interviewed were pleased by the turnout from their peers and expressed relief that the hustle and bustle at market felt on par with years past. Showroom owners were unanimous in their opinion that manufacturers have elevated their product offerings across the board in all categories.<\/p>\n\n\n\n

There were roughly three questions I posed to showrooms:<\/p>\n\n\n\n

    \n
  1. Did you buy from a vendor who is new to you?<\/li>\n\n\n\n
  2. Did you buy a new category in order to expand your assortment to customers, and<\/li>\n\n\n\n
  3. Did you go a little edgier in your design choices or play it safe?   <\/li>\n<\/ol>\n\n\n\n

    I asked these specific questions after noticing that nearly all of the manufacturers I visited appeared to have made a concentrated effort to abandon auto-pilot and take some chances with color, material, pattern, and shape. Doing so involves capital (creating new molds, experimenting with different forms, and buying more expensive materials) as well as a leap of faith that they are providing what their customers have said they need to stay competitive.   <\/p>\n\n\n\n

    Just as showrooms I spoke with mentioned carrying new categories to become more of a one-stop shop for customers, manufacturers did the same \u2014 AFX\u2019s foray into the ceiling fan category and Bulbrite\u2019s investment in portable lanterns, flush-mounts, and linear commercial fixtures are examples.  <\/p>\n\n\n\n

    \"\"
    Quorum created room vignettes throughout its showroom and a separate entrance for its builder line.<\/em><\/figcaption><\/figure>\n\n\n\n

    In the past, when the economy has not been robust, showrooms would tell me they came for the peer networking and the opportunity to sit down with their vendors to discuss terms and sort out any problems rather than being focused on buying more products.<\/p>\n\n\n\n

    This year, while the economy isn\u2019t fantastic, it has been more or less stable from manufacturers\u2019 and showrooms\u2019 point of view (apart from any new tariffs). For that reason, I believe more showrooms were on a mission to buy unique designs \u2013 pressing beyond their comfort zone in some cases \u2013 plus make purchases in new product categories. It also appeared that both manufacturers and showrooms conducted their own listening tours of what customers want from them and perhaps that is what has led to some strategic design and purchasing decisions.<\/p>\n\n\n\n

    \"\"
    Bulbrite expanded its product line to include wrap light utility fixtures, flush mounts, and rechargeable portables.<\/em><\/figcaption><\/figure>\n\n\n\n

     January Lightovation was, \u201cabsolutely worth it in all aspects,\u201d said Bruce Bellwood, owner of Tuthill Lighting in Rochester, N.Y., meaning from a product standpoint as well as networking and vendor discussions. Bellwood also bought for the first time from a long-time DMC exhibitor he hadn\u2019t carried before. Regarding his other market purchases, they were \u201calmost 100% new items\u201d versus reorders. \u201cThe way I look at it, that\u2019s what I come to Dallas for,\u201d he explained.<\/p>\n\n\n\n

    \"\"
    An expanded presentation of Tamara Day\u2019s product line (left) and the return of the Cristal crystal brand were highlights at Quorum.<\/em><\/figcaption><\/figure>\n\n\n\n

    Another showroom on the lookout for discovering new sources is NW Electrical Supply in Mount Prospect, Illinois. Amanda Wolfe, vp\/purchasing & inventory control noted, \u201cI have been watching a few new vendors over the last few shows. There are one or two that I will be adding new displays from that I have not displayed items from in the past. I am also considering a few lines that are newer to our market, but I always proceed cautiously with vendors that I\u2019m not certain of the reputation on their quality control.\u201d    <\/p>\n\n\n\n

    Who the lighting rep is for her territory is also part of the equation. \u201cIt\u2019s important to me which of my reps have a new line. If I know the support I get from that rep on their other lines, I am more likely to support or take a chance on expanding with a new vendor. It is pretty unlikely I will add a vendor to my showroom without some type of local third-party support,\u201d Wolfe explained. She suggested that having a vendor reduce the initial risk for a showroom by offering heavily discounted \u2013 if not free \u2013 displays for new clients could also influence her purchasing decision.<\/p>\n\n\n\n

    \"\"
    The entrance to Avenue Lighting\u2019s new showroom was described by Lightovation attendees as \u201cinspirational.\u201d <\/em><\/figcaption><\/figure>\n\n\n\n

    Wolfe views Lightovation as the opportunity to assess \u201cwhat is trending, see the scale of items in person, and evaluate all options for the new year. We always refresh 10 to 12 vendor lines with new displays after the January market. This also helps us gain the ever crucial \u2013 especially in today\u2019s business climate \u2013 FFA days with our key suppliers.\u201d<\/p>\n\n\n\n

    Gabriel Trinidad of Lighting Inc., which has three showrooms  in Texas, noted that all of the company\u2019s store buyers liked the products from one of the vendors new to market \u2014 which makes the case for not missing Lightovation.<\/p>\n\n\n\n

    Regarding the idea of buying designs that are different from what the showrooms normally offers, Wolfe took note of the rise in portable rechargeable lamps at the show and is considering the category. Trinidad said that Lighting Inc.\u2019s buyers observed some new glass designs at Lightovation that they first saw emerging as a trend at Euroluce in Milan, which lent validity to the style\u2019s staying power and made it a contender.<\/p>\n\n\n\n

    \"\"
    Avenue Lighting\u2019s bold choices for its new showroom attracted a lot of attention.<\/em><\/figcaption><\/figure>\n\n\n\n

    Michele Ball, owner of Lights Unlimited, with three showrooms in North Carolina, was excited to see new finish colors emerging. \u201cBlack feels like it\u2019s losing some momentum,\u201d she said, adding, \u201cpolished nickel is clearly making a comeback, and I was happy to see it incorporated into more fixtures.\u201d<\/p>\n\n\n\n

    Along with new finishes and new categories, showrooms appreciated the innovative displays that manufacturers created to highlight their lines. \u201cPops of color were everywhere at market. This trend has been growing with each show so I think I am going to pull the trigger on a vignette that focuses on blending this style into home design,\u201d Wolfe remarked.  <\/p>\n\n\n\n

    \"\"
    Tony Zitoli and his son Silvio (both center) of Lib & Company (aka Life Is Beautiful) unveiled the company\u2019 s new showroom. <\/em><\/figcaption><\/figure>\n\n\n\n

    Among the exhibitors mentioned most often in lighting showrooms\u2019 discussions of displays that inspired them were Lib & Company and Avenue Lighting \u2013 both of which relocated their showrooms this market \u2013 as well as Quorum, which completely renovated its showroom space to the extent of removing walls and more precisely delineating its product lines.   <\/p>\n\n\n\n

    \"\"
    Lib & Company relocated its showroom to an expanded space on the atrium. <\/em><\/figcaption><\/figure>\n\n\n\n

    The other big topic on everyone\u2019s minds was the shift in show dates this market that had Lightovation returning to a Saturday opening day versus Wednesday. Reactions were mixed, but almost dead even. <\/p>\n\n\n\n

    Ball noted that the Saturday opening day meant less Dallas city traffic to deal with when traveling to and from the show. Several reps told me that they had customers who could not be away from their stores on the two busiest days of the week (Saturday and Sunday) and therefore had to make their appointments for Monday and Tuesday.<\/p>\n\n\n\n

    \"\"
    Long-time exhibitor Toltec relocated its showroom and added a new vibe that brought in people unfamiliar with the brand says William Gregory, president.<\/em><\/figcaption><\/figure>\n\n\n\n
    \"\"
    This handpainted mural gives a nod to Toltec\u2019s products being American-made. William Gregory noted showrooms said they were inspired by the look of the display. <\/em><\/figcaption><\/figure>\n\n\n\n

    As the DMC has repeatedly warned, because the June edition of Lightovation will coincide with FIFA World Cup matches, making your market travel plans now is imperative. FIFA officials have estimated up to four million people will be attending these matches over several months throughout Texas (roughly 80,000 to 90,000 people expected per match). <\/p>\n\n\n\n

    For June Lightovation, exhibitors, showrooms, and reps need to take advantage of the discounted rates that DMC Travel Services has arranged by booking through that designated DMC service instead of through other third-party groups or by making plans individually with hotels and airlines, which are currently quoting rates that are as much as three times higher. This is especially important for international travelers who wish to visit Lightovation. <\/p>\n\n\n\n

    If you are planning to attend June Lightovation, please make your hotel accommodations early by booking on DMC\u2019s website or by calling Market Travel at (214) 744-7444.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Lighting showrooms discuss what caught their eye at Lightovation, their buying criteria, and how they felt about the show opening on a Saturday again. Exhibitors \u2013 and even retailers \u2013 attending Lightovation who wondered before opening day whether the January show would feel like the strong markets of years past or would have its momentum…<\/p>\n","protected":false},"author":2,"featured_media":2551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":482,"footnotes":""},"categories":[11,391],"tags":[347,16,795,496,41],"class_list":["post-2540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-featured","tag-dallas","tag-dallas-market-center","tag-january-lightovation","tag-lighting-showrooms","tag-lightovation"],"yoast_head":"\nThey Came, They Saw, They Placed Lightovation Orders - Lighting News Now<\/title>\n<meta name=\"description\" content=\"Showrooms attending Lightovation discuss what caught their eye at the show along with what swayed their purchasing decisions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=2540\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"They Came, They Saw, They Placed Lightovation Orders - 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