{"id":2231,"date":"2025-11-12T17:37:16","date_gmt":"2025-11-12T17:37:16","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=2231"},"modified":"2025-11-12T18:03:18","modified_gmt":"2025-11-12T18:03:18","slug":"lightfair-evolves-into-new-trade-show","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=2231","title":{"rendered":"Don\u2019t Call It a Rebrand: LightFair Evolves Into New Trade Show"},"content":{"rendered":"\n

Messe Frankfurt Inc., the IALD, and the IES \u2013 all of whom were most recently involved as the organizers of LightFair \u2013 have announced the launch of a new lighting-and building-focused trade show and conference under the name Light + Intelligent Building North America, which was created to unite architectural lighting, connected controls, software, and building systems integration.<\/p>\n\n\n\n

Set to debut March 15-18, 2027 at the Las Vegas Convention Center, the event is designed first and foremost for the lighting industry \u2013 architects, engineers, lighting designers, agents, and specifiers \u2013 with the intention of \u201cexpanding the conversation to the broader building-technology ecosystem, including system integrators, facility operators, IT\/OT teams, owners\/developers, and utilities seeking high-performance, secure, and low-carbon outcomes,\u201d according to a joint press release issued today.<\/p>\n\n\n\n

\u201cNorth America is ready for a single destination where the lighting community and the building-automation ecosystem meet,\u201d said Latoya Gooding, senior show manager. \u201cThis launch delivers a product-to-practice experience \u2013 seeing luminaires, controls, software, and services working together \u2013 so attendees can specify, integrate, and operate smarter, safer, lower-carbon buildings.\u201d<\/p>\n\n\n\n

Acknowledging that, for decades, LightFair has played an important role in commercial and architectural lighting in North America, the new show\u2019s organizers say that they are building on that legacy \u2013 \u201cand the lessons of recent cycles\u201d \u2013 when creating Light + Intelligent Building North America. The goal is to \u201cbring the best of LightFair\u2019s core assets into a new, purpose-built platform focused on systems integration, secure controls, commissioning, analytics, and real-world performance.\u201d<\/p>\n\n\n\n

Organizers state, \u201cThis launch is not a rebrand. It is a next-generation show that carries forward what worked \u2013 design excellence, CEU-eligible education, specifier engagement, and a strong agent\/distributor network \u2013 while expanding into interoperability, lighting and controls, and building-level outcomes.\u201d<\/p>\n\n\n\n

The same partners that co-owned LightFair will now co-own this new event. In that regard, there will be a continuity of standards, community, and stewardship for the lighting industry while delivering an updated, future-ready experience where luminaires, sensors, controls, software, and building systems perform together.<\/p>\n\n\n\n

\u201cThis launch advances the IES mission to improve the lighted environment by bringing standards, research, and education together with live, systems-level demonstrations,\u201d said Colleen Harper, CEO & executive director of the Illuminating Engineering Society (IES). \u201cFrom controls narratives and code compliance to measurable outcomes in comfort, safety, and energy, attendees will find CEU-eligible content and practical tools they can apply on day one.\u201d<\/p>\n\n\n\n

Added Christopher Knowlton, CEO of International Association of Lighting Designers (IALD), \u201cGreat lighting design is at the heart of great architecture \u2013 and it is most powerful when it connects with every element of the building. Lighting design no longer exists in isolation \u2014 expanding the verticals served by this event not only mirrors the evolving state of the lighting industry but also reinforces the critical role that lighting professionals play at the heart of intelligent, health, and integrated environments. This is an important step in positioning our field for greater impact, visibility, and collaboration across the built environment.\u201d<\/p>\n\n\n\n

Familiar, But Different<\/strong><\/p>\n\n\n\n

As potential attendees and exhibitors might have already surmised, Light + Intelligent Building North America is purposefully aligned with Messe Frankfurt\u2019s global Light + Building portfolio, which has enjoyed a positive reputation since its inception for connecting specifiers, designers, engineers, agents, and integrators with an international community of manufacturers, startups, standards bodies, and thought leaders.<\/p>\n\n\n\n

This new North American launch will deliver a familiar experience \u2013 however tailored to regional codes, market dynamics, and project realities \u2013 so lighting and building-technology teams can move from concept to integrated performance with confidence.<\/p>\n\n\n\n

\u201cAs part of Messe Frankfurt\u2019s global Light + Building ecosystem, this North American launch is intentionally aligned with our worldwide standards of design excellence, innovation, and cross-disciplinary collaboration,\u201d said Steffen Larbig, director of Brand Management for Light + Building. \u201cExhibitors and attendees will benefit from shared best practices, interoperable frameworks, and international pathways \u2014 while we bring fresh energy to the region with live integration labs, CEU-level education, and a curated marketplace built for specifiers and building-technology teams. It\u2019s a launch that connects North America to a truly global platform \u2014 and accelerates what\u2019s possible.\u201d<\/p>\n\n\n\n

How Exhibit Space Will Be Segmented<\/strong><\/p>\n\n\n\n

Light + Intelligent Building North America will organize the expo into three clearly labelled zones for fast discovery for attendees:<\/p>\n\n\n\n

\u2022Lighting <\/strong>\u2013 Decorative, architectural, exterior, and specialty luminaires for diverse environments<\/p>\n\n\n\n

\u2022 Building Technology<\/strong> \u2013 Networked lighting controls, whole-building automation, integrated platforms, adaptive system management<\/p>\n\n\n\n

\u2022 Accessories<\/strong> \u2013 Drivers, optics, sensors, LEDs, wiring solutions and installation accessories supporting design<\/p>\n\n\n\n

In addition to the exhibits and special features, the conference will be a strong focus for the event. The CEU-eligible education will deliver a multi-track program spanning lighting design & installation, codes & standards, lighting for health & wellness, plus building technology topics including: integration, cybersecurity, commissioning, decarbonization, efficiency, BIM, and digital twins.<\/p>\n\n\n\n

How to Exhibit<\/strong><\/p>\n\n\n\n

Exhibitor sales open in January. Companies that want to get a head start on floor positioning and sponsorship visibility can submit an Intent to Exhibit form now to signal interest and priority needs (booth size, product category, demo power\/water, pavilion, etc.). Early intents will help align exhibitors with the right traffic patterns, match them to feature zones (Interoperability Lab, the Trend Area, Sustainability Hub, Startup & Emerging Innovation), and flag sponsorships before they sell out.<\/p>\n\n\n\n

All information is available at Light + Intelligent Building North America<\/a>. Companies interested in exhibiting can secure early-bird pricing; space selection begins in January. The sales team will be at several events over the coming months to learn more, including Light + Intelligent Building Dubai 2026; Light + Building in Frankfurt and a host of the IALD and the IES events.<\/p>\n\n\n\n

How to Register<\/strong><\/p>\n\n\n\n

Attendee registration opens October 2026 with all-access conference and expo options. To receive launch updates, click here<\/a> to join the mailing list.<\/p>\n","protected":false},"excerpt":{"rendered":"

Messe Frankfurt Inc., the IALD, and the IES \u2013 all of whom were most recently involved as the organizers of LightFair \u2013 have announced the launch of a new lighting-and building-focused trade show and conference under the name Light + Intelligent Building North America, which was created to unite architectural lighting, connected controls, software, and…<\/p>\n","protected":false},"author":2,"featured_media":2232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":425,"footnotes":""},"categories":[11,391],"tags":[703,702,699,700,698,701],"class_list":["post-2231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-featured","tag-iald","tag-ies","tag-light-building","tag-light-intelligent-building-north-america","tag-lightfair","tag-messe-frankfurt"],"yoast_head":"\nDon\u2019t Call It a Rebrand: LightFair Evolves Into New Trade Show - Lighting News Now<\/title>\n<meta name=\"description\" content=\"Messe Frankfurt, IALD, and IES announced the launch of a new lighting-and building-focused trade show and conference that includes LightFair\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=2231\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Call It a Rebrand: LightFair Evolves Into New Trade Show - 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