{"id":1877,"date":"2025-09-22T13:51:52","date_gmt":"2025-09-22T13:51:52","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=1877"},"modified":"2025-09-24T16:26:16","modified_gmt":"2025-09-24T16:26:16","slug":"neocon-2026-to-launch-lighting-show","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=1877","title":{"rendered":"NeoCon 2026 to Launch Lighting \u201cShow\u201d"},"content":{"rendered":"\n<p>There has always been some overlap between light commercial and residential projects, but now the lines have blurred further with many showrooms taking on non-residential work on a regular basis.<\/p>\n\n\n\n<p>Next year <a href=\"https:\/\/neocon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">NeoCon<\/a>, the largest and longest-running show for the commercial interiors (A&amp;D) industry, will launch Illuminate at NeoCon 2026 (June 8-10), a new show-within-a-show concept dedicated to architectural, technical, and decorative lighting.<\/p>\n\n\n\n<p>Debuting during NeoCon at <a href=\"https:\/\/www.themart.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Mart<\/a> in Chicago, the strategic expansion reinforces the show\u2019s commitment to design innovation. The new curated platform aims to foster deeper connections between lighting manufacturers\/professionals and the design community, offering direct access to the brands and technologies that are shaping the future of lighting design and its impact in the built environment.<\/p>\n\n\n\n<p>\u201cWith Illuminate, our goal is to create a dynamic new hub connecting the lighting industry with the commercial design community and NeoCon\u2019s audience of over 50,000 architects, designers and end-user decision makers,\u201d commented Lisa Simonian, vice president and head of Trade Shows at The Mart. \u201cWe are responding to an important need for lighting to be more properly recognized as a key and essential component of good design.\u201d<\/p>\n\n\n\n<p>As part of a redesign of the 7<sup>th<\/sup> floor\u2019s Exhibit Hall, Illuminate will be a vibrant showcase for education and exploration, featuring:<\/p>\n\n\n\n<p>\u2022 A selection of premier and emerging lighting brands in unique booth configurations.<\/p>\n\n\n\n<p>\u2022 Interactive vignettes and immersive installations that demonstrate the dramatic effects of lighting design in situ \u2014 showcasing real-world scenarios.<\/p>\n\n\n\n<p>\u2022 Educational programming led by lighting experts offering valuable insights into trends, technologies, and applications.<\/p>\n\n\n\n<p>\u2022 Special events, happy hours, and meet-and-greets designed to create meaningful connections and inspire collaboration.<\/p>\n\n\n\n<p>\u2022 Design collaborations incorporating lighting throughout The Mart at NeoCon.<\/p>\n\n\n\n<p>Illuminate exhibitors will benefit from all NeoCon exhibitor assets, including opportunities to participate in NeoCon\u2019s sponsorships, programming, and the Best of NeoCon awards, with new and expanded categories for lighting.<\/p>\n\n\n\n<p>Information on booth packages and sponsorship opportunities can be found <a href=\"https:\/\/neocon.com\/apply-to-exhibit\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> and brands interested in exhibiting can contact <a href=\"jkohl@themart.com\">Julie Kohl<\/a>, vp\/Exhibitor Sales, and <a href=\"mtullier@themart.com\" target=\"_blank\" rel=\"noreferrer noopener\">Madeleine Tullier<\/a>, director\/Exhibitor Sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There has always been some overlap between light commercial and residential projects, but now the lines have blurred further with many showrooms taking on non-residential work on a regular basis. Next year NeoCon, the largest and longest-running show for the commercial interiors (A&amp;D) industry, will launch Illuminate at NeoCon 2026 (June 8-10), a new show-within-a-show&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":154,"footnotes":""},"categories":[11,391],"tags":[596,597,593,595],"class_list":["post-1877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-featured","tag-chicago","tag-commercial-lighting","tag-neocon","tag-the-mart"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NeoCon 2026 to Launch Lighting \u201cShow\u201d - Lighting News Now<\/title>\n<meta name=\"description\" content=\"Next year NeoCon, the largest and longest-running show for the commercial interiors (A&amp;D) industry, will launch Illuminate at NeoCon 2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=1877\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NeoCon 2026 to Launch Lighting \u201cShow\u201d - 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