{"id":1497,"date":"2025-07-15T18:01:00","date_gmt":"2025-07-15T18:01:00","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=1497"},"modified":"2025-07-17T20:20:20","modified_gmt":"2025-07-17T20:20:20","slug":"dmc-reports-increased-new-buyers-at-lightovation","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=1497","title":{"rendered":"DMC Reports Increased New Buyer Attendance & More Attendees Nationwide at Lightovation"},"content":{"rendered":"\n

The summer edition of Lightovation<\/a> welcomed more new buyers including retailers, interior designers, and industry professionals \u2014 especially from the Central U.S. and the Northeast. Lightovation also included Design + Build Day, which offered a first look at new lighting trends for architects, builders, and designers.<\/p>\n\n\n\n

\u201cWe were thrilled to see so many new faces and growing participation from key regions in the U.S.,\u201d said Cindy Morris, president & CEO of Dallas Market Center<\/a> (DMC). \u201cJune\u2019s show built on the momentum from January and reaffirmed that Lightovation is the place where the lighting industry gathers for community, innovation, and business growth.\u201d<\/p>\n\n\n\n

New brands to Dallas Market Center that debuted at Lightovation include Eichholtz USA<\/a>, NORSKA USA<\/a>, and Arabela Lighting<\/a>. A new edition to the popular International Pavilion, Tala also brought its sustainably crafted lighting from the U.K.<\/p>\n\n\n\n

Exhibitors gave positive feedback, noting the value of engaging with both loyal customers and first-time visitors. The show also continued to foster connection and community through showroom design-driven programming, events, and networking opportunities.<\/p>\n\n\n\n

Tim Stumm, creative director of Z-Lite<\/a>, said, \u201cWe were pleased by the reaction we received from interior designers and lighting stores alike. Existing customers told us that the renovation [we] debuted for June not only made for a beautiful experience to shop, but our decision to highlight the best-sellers and new products made their buying experience more efficient and enjoyable.\u201d<\/p>\n\n\n\n

Quality connections with attendees of Lightovation was a focal point for Shawn Hulshof, vp, marketing & ecommerce of Eurofase<\/a> Inc., \u201cDespite broader market uncertainty and adjustments to global trade policies, we saw an encouraging increase in year-over-year showroom visits during June Lightovation. More importantly, the quality of those interactions stood out and we spent time with customers exploring our new collections and showcasing our updated merchandising and gallery programs, leading to meaningful conversations and positive engagement as we look ahead to the second half of the year.\u201d<\/p>\n\n\n\n

It was the debut of Design + Build Day at Lightovation, which welcomed interior designers, architects, and builders for a full day of programming dedicated to innovation, education, and connection within the lighting and design industries. Expanding upon the success of Interior Designer Preview Day, the event delivered curated experiences for a broader range of trade professionals and projects, including expert panels, showroom tours, and networking opportunities that explored the evolving role of lighting in hospitality and residential spaces.<\/p>\n\n\n\n

The keynote event, Future Forward Hospitality Lighting Design, featured experts from Gensler, Commercial Lighting Industries, and Essential Light Design Studio. Panelists shared insights on how lighting is shaping the future of the built environment \u2014 from human-centric design and layered lighting strategies to digital integration and sustainability. The day also included presentations on custom lighting solutions, the importance of lighting designers in project success, and global trend forecasts from Euroluce 2025 in Milan, led by trend ambassador Patti Carpenter. The day concluded with an AfterGlow progressive happy hour, giving designers an opportunity to connect and celebrate.<\/p>\n\n\n\n

Showroom of the Year Awards<\/strong><\/p>\n\n\n\n

The 16th<\/sup> Annual Showroom of the Year Award ceremony took place on Thursday, June 19. The award presentation was produced by Lightovation host Dallas Market Center and official media sponsor Linda Longo of Lighting News Now<\/a><\/em> to honor lighting retailers from throughout North America, with one Showroom of the Year winner in each of three dollar-volume categories, along with three specialty awards, including a new award for Showroom of the Future, honoring exceptional use of technology and digital marketing. The awards were presented by Linda Longo along with special guest celebrity designer Kelsey McGregor, founder and principal designer of Kelsey Leigh Design<\/a>.<\/p>\n\n\n\n

New Website Launches<\/strong><\/p>\n\n\n\n

DMC launched its new and improved website<\/a>, which has the most advanced search tool in the industry, mobile FastPass for easy entry, personalized planning tools, exclusive resources, and more. During both Lightovation and the concurrent Total Home & Gift Market, staff assisted retailers activating their account and showing the exciting new features on the website.<\/p>\n\n\n\n

Style Eyes Trendspotting<\/strong><\/p>\n\n\n\n

The Style Eyes returned for summer as the program leveraging the knowledge and taste making skills of social media influencers for their insights and discoveries. They noted standout lighting trends from top brands throughout the Lightovation showrooms.<\/p>\n\n\n\n

Nancy L. Mikulich @oasishomedesigns_official<\/a>. Mikulich has been featured in Design NJ<\/em>, HGTV Portfolios, Elle D\u00e9cor<\/em>, enLIGHTenment Magazine<\/em>, and several designer show houses, including Mansion in May and Stately Homes by the Sea.<\/p>\n\n\n\n

Kelsey McGregor @kelseyleighdesignco<\/a>. Kelsey has been featured in many publications, is the founder of Kelsey Leigh Design Co., visionary behind Heritage House, and featured product designer for Alora Mood.<\/p>\n\n\n\n

Spark Magazine: Summer Issue<\/strong><\/p>\n\n\n\n

More than 50,000 customers received the summer issue of Spark<\/em> magazine, the stylish pre-market publication highlighting trends, what\u2019s new inside the market center, and insights from makers and influencers. For June, the magazine focuses on top lighting trends featuring natural materials including stone, Palm Beach versus Palm Springs design style, and design trends for the home, along with features and profiles exploring gift and fashion. The magazine is available on the Dallas Market Center website<\/a>.<\/p>\n\n\n\n

Planning Ahead<\/strong><\/p>\n\n\n\n

The next edition of Lightovation will take place January 10-13, debuting the new January date pattern, which begins on Saturday and runs through Tuesday, concurrent with the end of the January 7-13 Total Home & Gift Market. Registration is already open for January at www.dallasmarketcenter.com\/lightovation<\/a>. January 2026 hotel blocks are now open for reservations, starting as low as $135\/night.<\/p>\n\n\n\n

Other upcoming lighting events at DMC include ArchLIGHT Summit, the lighting trade event and educational platform for the architectural, specification and design communities, taking place September 16-17. More information on ArchLIGHT Summit is available here<\/a> <\/p>\n\n\n\n

Related articles<\/strong><\/p>\n\n\n\n

Lightovation Report: Enough About Tariffs, Let\u2019s Talk Interest Rates<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The summer edition of Lightovation welcomed more new buyers including retailers, interior designers, and industry professionals \u2014 especially from the Central U.S. and the Northeast. Lightovation also included Design + Build Day, which offered a first look at new lighting trends for architects, builders, and designers. \u201cWe were thrilled to see so many new faces…<\/p>\n","protected":false},"author":2,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":80,"footnotes":""},"categories":[11],"tags":[16,41],"class_list":["post-1497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-dallas-market-center","tag-lightovation"],"yoast_head":"\nDMC Reports Increased New Buyer Attendance & More Attendees Nationwide at Lightovation - Lighting News Now<\/title>\n<meta name=\"description\" content=\"The summer edition of Lightovation welcomed more new buyers including retailers, interior designers, and industry professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=1497\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DMC Reports Increased New Buyer Attendance & More Attendees Nationwide at Lightovation - 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