{"id":1398,"date":"2025-06-25T02:54:45","date_gmt":"2025-06-25T02:54:45","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=1398"},"modified":"2025-06-26T22:16:20","modified_gmt":"2025-06-26T22:16:20","slug":"lightovation-report-enough-about-tariffs","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=1398","title":{"rendered":"Lightovation Report: Enough About Tariffs, Let\u2019s Talk Interest Rates"},"content":{"rendered":"\n

The June edition of Lightovation, held at the Dallas Market Center, closed on Friday and no one walked away disappointed that they came. In short, it met expectations. No one was surprised by the attendance, and no one was left wanting for new products.<\/p>\n\n\n\n

What everyone desired, however, was for the Federal Reserve to lower interest rates in order to spur home sales, which have slowed over the past six months for much of the country. With decorative lighting sales closely aligned to homebuilding, having homes on the market for longer can significantly decrease foot traffic in retail showrooms.<\/p>\n\n\n\n

The remodeling market \u2013 which includes updating lighting fixtures throughout the home \u2013 is holding its own. Consumers who aren\u2019t motivated to sell and face a much higher interest rate than when they bought or refinanced are instead renovating popular rooms such as the kitchen, primary bedroom, and main bath because they realize they will be living in \u2013 and looking at \u2013 those rooms for longer than anticipated.<\/p>\n\n\n\n

Tariffs \u2013 a predominant topic among manufacturers and showrooms for the past few months \u2013 were hardly mentioned at Lightovation since price increases have already been in place (or on hold) and hopes remain high across the board that the worst of the sudden price spikes are in the rearview mirror.<\/p>\n\n\n\n

One day prior to Lightovation was the wrap-up of the annual Lighting One convention, which was upbeat in mood among retailers and manufacturers alike. That enthusiastic feeling was carried over into the halls of the Trade Mart with showroom buyers interested in seeing product they didn\u2019t have time to see in January or sitting down with company principals to compromise on an assortment of issues.<\/p>\n\n\n\n

\"\"
Z-Lite renovated its showroom, focusing solely on best-sellers and new product.<\/em><\/figcaption><\/figure>\n\n\n\n

Z-Lite<\/strong>, which unveiled a completely renovated showroom, took the bold approach of paring down its selection to showcase only its best-sellers from the previous market as well as new intros for June. According to Tim Stumm, creative director, the goal was to make the buying process easier and more convenient. There is a comfort level in viewing recent best-sellers, he says. When budgets are tight, it is reassuring to know which styles are selling well for other showrooms nationwide. The streamlined presentation also allowed buyers to hone in on styles that they might have missed in January, which is exactly what many told Stumm.<\/p>\n\n\n\n

\"\"
AFX moved into a larger showroom that allowed it to show the full breadth of the line.<\/em><\/figcaption><\/figure>\n\n\n\n

More than a showroom renovation, AFX<\/strong> surprised a lot of customers by relocating from its long-time location to an expanded corner space on the fourth floor atrium previously occupied by Sonneman.  With a \u201cdeeper\u201d format in the space \u2013 AFX\u2019s previous showroom was smaller and more linear \u2013 there are now numerous partitions to navigate around, which gives the feeling of discovery.  The expanded space allowed AFX to display more decorative fixtures than ever before to the delight of buyers. Even if a product series wasn\u2019t new to AFX, it appeared fresh to buyers who walked in.<\/p>\n\n\n\n

\"\"
June Lightovation was the debut of Varaluz x Ciana Lighting as a new brand.<\/em><\/figcaption><\/figure>\n\n\n\n

Varaluz <\/strong>renovated its showroom to reflect the new ownership. Ciana Lighting \u2013 a high-end custom lighting manufacturer serving hospitality, commercial and religious spaces \u2013 is the new parent company to Varaluz, which continues to be under the design direction of founder Ron Henderson.<\/p>\n\n\n\n

\"\"
Viro is a new brand from Hammerton that targets the lighting showroom channel.<\/em><\/figcaption><\/figure>\n\n\n\n

Domestic lighting manufacturer Hammerton<\/strong> came out with a new brand called Viro<\/strong> that provides a more affordable assortment than Hammerton Studio, which was the more showroom-friendly version of the custom, high-end Hammerton Heritage and Hammerton Signature brands.  Unlike the premium Hammerton brands \u2013 which are manufactured at its Utah headquarters \u2013  Viro\u2019s components are imported and can be mixed and matched for a more custom look. While Viro was located in a separate showroom across the hallway from Hammerton in June, all of the Hammerton brands will be in the same showroom together in January.<\/p>\n\n\n\n

\"\"
It was the first time that Lightovation attendees viewed the Eichholtz line. <\/em><\/figcaption><\/figure>\n\n\n\n

Fans of the high-end Eichholtz<\/strong> brand of lighting, furniture and accessories could only shop the line in person at its showrooms in Amsterdam or High Point \u2014 until now. The Netherlands-based company opened its first Lightovation showroom, located on the third floor of the Trade Mart.  A sampling of Eichholtz\u2019s lighting designs attracted buyers to the new space.<\/p>\n\n\n\n

\"\"
The Lamp Shop by Coco & Dash for Savoy House featured rechargeable accent lamps as well as full-size table lamps.<\/em><\/figcaption><\/figure>\n\n\n\n

Savoy House<\/strong> \u2013 known for  its lighting fixtures and ceiling fans \u2013 introduced a new category (portable lamps) with a familiar face (ARTS Award-winning Dallas retailer Coco & Dash<\/strong>, headed by the mother-daughter team of Teddie and Courtney Garrigan). The news comes on the heels of Coco & Dash opening a wholesale showroom in the Interior + Home Design Center wing at the Dallas Market Center. In addition to fun, punchy colors on full-size table lamps, The Lamp Shop by Coco & Dash includes a selection of rechargeable battery-powered accent lamps in a variety of styles and materials.<\/p>\n\n\n\n

\"\"
New company Arabela Lighting debuted at Lightovation. <\/em><\/figcaption><\/figure>\n\n\n\n

Retired Elk executive Lee Nemeth returned to the industry with a new lighting company called Arabela Lighting<\/strong>. Nemeth described the line as lighting \u201cthat feels both elevated and timeless.\u201d Arabela offered a variety of elegant looks in a showroom on the fourth floor of the Trade Mart. <\/p>\n\n\n\n

\"\"
Bruce Hathaway of Accord Lighting demonstrates how the shades ship in two pieces for more compact shipping.<\/em><\/figcaption><\/figure>\n\n\n\n

Accord Lighting<\/strong>, which features lighting that is handcrafted in Brazil, had several new introductions that proved popular with buyers. Bruce Hathaway, director of sales-North America, said tariffs weren\u2019t much of an issue for Brazil and the company has further reduced potential shipping costs by packaging its fixtures as compactly as possible \u2014 in some cases, in two separate pieces that have less bulk than if the wood shades were shipped fully assembled. Instead, the two pieces are easily fastened together when taken out of the box.<\/p>\n\n\n\n

\"\"
Matteo introduced new designs such as Emerson (left), Nola, and Weatherton (right) featuring alabaster diffusers.<\/em><\/figcaption><\/figure>\n\n\n\n

Matteo<\/strong> introduced a new Champagne Gold finish that cleverly complements the warm-toned brass plumbing fittings popular in the kitchen and bath market. The finish comes close to Kohler\u2019s popular French Gold and Delta\u2019s Champagne Bronze finishes, making it ideal for master baths and powder rooms. Two new vanity fixtures this market were the Nola series with textured glass shades, and the Emerson series with adjustable shades.  <\/p>\n\n\n\n

\"\"
The new Fremont Belt lighting fixture from Avenue Lighting is completely customizable.<\/em><\/figcaption><\/figure>\n\n\n\n

Avenue Lighting<\/strong> displayed its new, patent-pending Fremont Belt collection at its entrance. The versatile fixture consists of a fabric \u201cbelt\u201d where fixtures can be fastened anywhere on the belt for a truly custom look. It is available in a choice of Black or Ivory belt fabric and with three, five, or seven-light options and five fixture components.<\/p>\n\n\n\n

\"\"
Eglo provided a sneak peek of its new European-inspired lighting designs.<\/em><\/figcaption><\/figure>\n\n\n\n

 Eglo<\/strong> unveiled its new Thesis brand \u2014 the name derived from the idea that a thesis is something that \u201cneeds to be proven\u201d said Dave Pamer, president and CEO, who is up to the challenge. The brand features lighting that has a European influence, but is adapted in scale and aesthetics for the North American market. Only a small sampling of fixtures were on display at the Eglo showroom; the full collection will debut in the fall.<\/p>\n\n\n\n

When it comes to what showroom buyers were looking for at Lightovation, the answer is a little bit of everything. Cindy Agers Strong of The Lighting Corner<\/a> in Michigan recently completed some light commercial work that came about from a residential client. \u201cI had done the lighting for his home a few times previously and he thought of me when he needed decorative statement and functional lighting for a business he owns,\u201d she said. While Strong said she is not actively seeking more commercial work, she certainly is open to the opportunity. In fact, more and more showrooms are finding a cross-over in business from residential to hospitality projects as well as multi-family and office projects. <\/p>\n\n\n\n

Multi-family in particular is one category that has really been taking off in certain parts of the country, regardless of how the single-family home market is faring. Allan Margolin, president and owner of M&M Lighting<\/a> in Houston, has done a booming business in the multi-family sector for decades \u2014 not only in Houston, but all over Texas and beyond. With Texas attracting the likes of Chevron and SpaceX, among 200 other corporations that recently relocated to the Lone Star state, the multi-family sector continues to be a steady source of reliable business for M&M.  <\/p>\n\n\n\n

According to independent sales representative David May of DM Sales in Arizona, the Phoenix area has been especially growing with an influx of businesses. An article<\/a> in the AZ Central<\/em> newspaper recently reported that \u201cArizona has become one of the most important states in the country for deploying data centers, with projects from greater Phoenix to Tucson.\u201d In addition, the state has attracted semiconductor manufacturers, medical research facilities, tech startups, fintech, and software developers. This mass business migration means one thing: multi-housing needs to accommodate the large influx of employees.<\/p>\n\n\n\n

Unlike past years, showroom buyers are now attending Lightovation to look for product categories they might not have sought out before because of the changing customer landscape in their selling area. Fortunately, Lightovation presents a good cross-section of manufacturers that can meet showrooms\u2019 needs.<\/p>\n","protected":false},"excerpt":{"rendered":"

The June edition of Lightovation, held at the Dallas Market Center, closed on Friday and no one walked away disappointed that they came. In short, it met expectations. No one was surprised by the attendance, and no one was left wanting for new products. What everyone desired, however, was for the Federal Reserve to lower…<\/p>\n","protected":false},"author":2,"featured_media":1415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":444,"footnotes":""},"categories":[11,391],"tags":[44,427,41,428],"class_list":["post-1398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-featured","tag-dallas-market","tag-june-lightovation","tag-lightovation","tag-lightovation-report"],"yoast_head":"\nLightovation Report: Enough About Tariffs, Let\u2019s Talk Interest Rates - Lighting News Now<\/title>\n<meta name=\"description\" content=\"The June edition of Lightovation closed on Friday and no one walked away disappointed that they came. 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