{"id":1134,"date":"2025-05-20T20:28:00","date_gmt":"2025-05-20T20:28:00","guid":{"rendered":"https:\/\/lightingnewsnow.com\/?p=1134"},"modified":"2025-05-20T20:28:11","modified_gmt":"2025-05-20T20:28:11","slug":"nkba-and-high-point-market-authority-enhance-service","status":"publish","type":"post","link":"https:\/\/lightingnewsnow.com\/?p=1134","title":{"rendered":"NKBA &amp; High Point Market Authority  to Enhance Service to Designers"},"content":{"rendered":"\n<p>Over the past 10 or more years, the National Kitchen &amp; Bath Association (<a href=\"https:\/\/nkba.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">NKBA<\/a>) \u2013 the leading trade association for the kitchen and bath industry and owner of the Kitchen and Bath Industry Show (<a href=\"https:\/\/kbis.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KBIS<\/a>) \u2013 has provided valuable trend information to the interior design community, including the lighting industry. For example, at the most recent American Lighting Association (<a href=\"https:\/\/alamembers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ALA<\/a>) Conference, Tricia Zach, head of research for NKBA shared a trend presentation with members. \u00a0<\/p>\n\n\n\n<p>Last week, the NKBA announced a strategic alliance with the High Point Market Authority (<a href=\"https:\/\/www.highpointmarket.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">HPMA<\/a>), the official sponsor and organizer of High Point Market. This partnership marks a convergence of the kitchen and bath sector with the furnishings industry, expanding both organizations\u2019 influence among the design community and growing focus on the whole home.<\/p>\n\n\n\n<p>\u201cOur partnership with High Point Market Authority represents a powerful alignment between two organizations committed to inspiring, empowering, and supporting the interior design community,\u201d said Bill Darcy, global president and CEO of NKBA | KBIS. \u201cAt NKBA, we\u2019ve seen kitchen and bath design trends expand their influence across the entire home, driving new ideas and inspiration for the broader interiors industry. Through this alliance with High Point Market Authority, we\u2019re excited to share NKBA\u2019s unique brand experiences, educational resources, and foster business-driving connections that add value to the design community as a whole.\u201d<\/p>\n\n\n\n<p>Added Tammy Covington, president and CEO of High Point Market Authority, \u201cHigh Point Market is the platform by which the future of our industry is tested, tried, and solidified. It\u2019s where the principals connect and the changemakers push. It is a biannual convergence of the best and brightest in our industry. The conversations that happen here lay the groundwork for the years ahead. There have always been elements of kitchen and bath here in High Point, but this alliance with NKBA will allow us to bring it forward, to highlight it, and to serve the industry in new and exciting ways.\u201d<\/p>\n\n\n\n<p>The NKBA\u2019s first presence at High Point Market was in 2018 when they offered members a day-and-a half-long event blending Market tours with conference-style education. The organization returned again last October with \u201cThe Tent,\u201d which played host to educational programming led by kitchen and bath designers and manufacturers. In partnership with HPMA, the two united in NKBA\u2019s mission to deliver cutting-edge trend analysis, valuable educational resources, and innovative product showcases \u2014 all aimed at empowering designers and their businesses to thrive.<\/p>\n\n\n\n<p>Most recently at Spring Market, NKBA hosted a panel at The Point with leading designers Michel Smith Boyd and Sharon Sherman discussing emerging trends in kitchen and bath design. As the kitchen opens up to the whole home and bath spaces expand, sharing industry knowledge is critical to supporting designers both well-versed in and new to kitchen and bath design.<\/p>\n\n\n\n<p>\u201cAs the owner of an interdisciplinary design firm, I understand the importance of integrating kitchen and bath into the High Point conversation,\u201d said Christi Barbour, chair of the High Point Market Authority\u2019s board of directors and founder and partner of Barbour Spangle Design. \u201cDesigners have long looked to High Point for education, inspiration, and innovative products. Having NKBA here to spotlight the opportunities in the kitchen and bath space \u2013 and to connect designers with new brands and partners \u2013 is both exciting and a natural evolution of what High Point offers to our design community.\u201d<\/p>\n\n\n\n<p>Kerrie Kelly, vice chair of the board for NKBA as well as CEO and creative director of Kerrie Kelly Studio added, \u201cDesigners today are shaping experiences across the entire home, and that holistic view demands collaboration between all facets of the industry. NKBA\u2019s partnership with High Point Market Authority underscores the association\u2019s commitment to helping designers navigate new opportunities in kitchen, bath, and beyond \u2014 bringing inspiration, innovation, and valuable connections to the forefront at every turn.\u201d<\/p>\n\n\n\n<p>By solidifying a long-term partnership, NKBA and HPMA will offer educational programs, innovation, and deliver on the goal to ensure support for the design community throughout the whole home. As part of the partnership, NKBA will offer its valuable research and expertise to the design community at High Point Market with an expanded presence at Fall Market.<\/p>\n\n\n\n<p>\u201cWe\u2019re proud to bring our partnership with High Point Market Authority to life at the upcoming Fall Market to highlight new and exciting brands through elevated, immersive experiences,\u201d said Heather Shannon, senior vp\/marketing &amp; communications, NKBA | KBIS. \u201cI look forward to reconnecting with and reaching new designers through our activations that showcase the latest innovations and inspiration for the home, rooted in kitchen and bath, but expanding well beyond.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past 10 or more years, the National Kitchen &amp; Bath Association (NKBA) \u2013 the leading trade association for the kitchen and bath industry and owner of the Kitchen and Bath Industry Show (KBIS) \u2013 has provided valuable trend information to the interior design community, including the lighting industry. For example, at the most&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":31,"footnotes":""},"categories":[11],"tags":[53,123,327,326],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ala","tag-high-point-market-authority","tag-kbis","tag-nkba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NKBA &amp; High Point Market Authority to Enhance Service to Designers - Lighting News Now<\/title>\n<meta name=\"description\" content=\"The NKBA announced a strategic alliance with the High Point Market Authority (HPMA), the official sponsor and organizer of High Point Market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightingnewsnow.com\/?p=1134\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NKBA &amp; 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