Welcome to the digital age, where your future customers are deciding whether or not to…
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Welcome to the digital age, where your future customers are deciding whether or not to…
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Investing in upholstery and case goods but skimping on lighting is like buying a great…
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The June edition of Lightovation’s Design + Build Day will be held on the day…
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The sales and marketing team of the lighting manufacturer has announced a key leadership transition.…
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The 30-year lighting industry veteran has been appointed general manager. Effective immediately, Jeff Sokol has joined New York-based lighting manufacturer Innovations Lighting as general manager. Sokol began his lighting career more than…
Home furnishings veteran Luke Schoenly has been named the new vice president/sales and marketing for New York-based Innovations Lighting. With more than 25 years of leadership experience in the home décor industry,…
You can’t stop online shopping and price comparisons from happening, but there are ways to curtail them from impacting every sale. When customers come into a lighting showroom and find fixtures…
One trend that was hard to miss at Lightovation was the leveling up in aesthetics when it came to the outdoor category. Begone, miniscule jelly jars! Judging from the latest designs introduced…
Peekskill, N.Y.-based Innovations Lighting has acquired Connecticut-based, family-operated domestic outdoor lighting manufacturer Brass Traditions, a brand of Malco, Inc. The acquisition allows Innovations Lighting to enter the outdoor lighting market as well…
While Americans let out a collective sigh of relief this week as news spread that President Trump and China’s President Xi Jinping would be lowering the amount of the tariffs levied against…
This Monday brought welcome news to Innovations Lighting customers’ inboxes as the manufacturer’s president Gregory Mazza sent a letter to showrooms referencing the upheaval the tariffs are causing the retail industry and…